â€œOur product is as much a cigarette as a car is an electric horse,â€ says Craig Weiss, CEO of e-cigarette maker NJOY. "But itâ€™s got the word â€˜cigarette' in it and itâ€™s very hard to un-ring that bell.â€
NJOY is a leading manufacturer of electronic cigarettes, and is on the front lines of the regulatory fight over the new technology. (Full disclosure: NJOY is also a donor to Reason Foundation, the nonprofit that publishes Reason TV.) Weiss recently sat down with Tracy Oppenheimer to discuss the burgeoning "vaping" industry, what's fueling the explosion of e-cigarette use, and calls to regulate the product like traditional tobacco cigarettes.
â€œOur policymakers in government should be making all of their decisions based on science and data, not on conjecture, not on 'Well, if it looks like a cigarette it must be a cigarette,'" argues Weiss. "Thatâ€™s not data. Thatâ€™s not science, and thatâ€™s not how we should be making decisions."
Produced by Tracy Oppenheimer. Camera by Zach Weissmueller.
Music by I, Cactus, â€œChartreuse Cactus"
About 7 minutes.
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For more from Weiss and ReasonTVâ€™s take on E-cigarettes, watch the ReasonTV documentary: The Truth About E-Cigarettes.