Can't find curb-side parking? UCLA economist Donald Shoup can find you a space.
Professor Shoup is the author of The High Cost of Free Parking, and points out that, "just because the driver doesn't pay for parking doesn't mean the cost goes away."
In addition to making it harder to find a spot when you need one, "free" parking exacerbates other problems, from pollution to traffic congestion. Using the power of market pricing, Shoup explains how to fix the parking mess in three steps.
Cities from San Fransisco to Washington, DC are already adopting Shoup's reforms.
Approximately 7:00 minutes.
Interview and editing: Paul Detrick. Camera: Hawk Jensen.