Whole Foods Criticized for Giving Food to National Guardsmen…and Children?

So there's this, via Instagram.

Which leads to this sort of response from the senior digital editor of Ebony and "a leading millennial voice around issues of race, gender and sexuality. One of those pesky Black feminists who challenges the status quo, while remaining fresh and fab at all times":

I spent my last money with @WholeFoods last night. What you are doing is unconscionable. #BaltimoreUprising @WholeFoodsPR @wholefoodsnyc

— Jamilah Lemieux (@JamilahLemieux) April 28, 2015

Which leads to this sort of response:

@jamilahlemieux We're helping! Our two stores there are partnering with BCRP to provide ongoing donations to the community.

— Whole Foods Market (@WholeFoods) April 29, 2015

And this:

@JamilahLemieux We're providing meals & snacks to Baltimore children by partnering w/rec centers that we already work closely w/across city.

— Whole Foods Market (@WholeFoods) April 29, 2015

And this:

I appreciate that and the response, but feeding the Guard today and not the kids who were left lunch-less left a very bad taste @WholeFoods

— Jamilah Lemieux (@JamilahLemieux) April 29, 2015

And finally this explanation of why Whole Foods deleted the post that started the whole row:

We removed the post because it did not accurately reflect all our local stores are doing to feed people across this city, especially children. Again, we love our community, will continue to support our city in the days to come, as we always do, and extend our heartfelt sympathy to those affected.

No good deed goes unpunished, especially in an age of social media and perpetual outrage.