Earlier this week, I wrote a column for Time about the controversial "Got Insurance?" ad campaign created by two Colorado-based nonprofits. Here's a snippet:
Is massive stupidity covered under Obamacare? What about sexual promiscuity and heavy drinking? Those are some of the questions raised by a controversial ad campaign that aims to encourage younger Americans to sign up for health-insurance plans created by the Affordable Care Act.
But there's a deeper issue that the new "Got Insurance?" campaign ignores completely: Why should young and relatively poor people be forced to sign up for insurance that charges them above-market rates to subsidize rates for old and relatively wealthy people?
In this sense, Obamacare is simply the latest instance of generational theft being perpetrated against younger Americans. It's a feature and not a bug of the President's signature health care law that insurance premiums for those under 30 are likely to increase significantly to allow premiums for older Americans to fall. Indeed, the whole plan hinges on getting 2.7 million whippersnappers out of a total of 7 million enrollees to sign up in the individual market during the first year. If too many older and sicker folks flood the market, the system will crash even faster than the HealthCare.gov website….
Do Millennials see themselves in these ads (check 'em all out here)?
And if so, what is wrong with them?