Pro-Pot Legalization Campaign Airing Ads in Washington

New Approach Washington has spent $1 million on air time ahead of the upcoming legalization ballot initiative.

A Washington group supporting a state ballot effort to legalize and regulate marijuana rolled out an ambitious new ad campaign this week, seeking to put a spotlight on the initiative ahead of the November election.

New Approach Washington unveiled the $1 million buy on Monday, and the 30-second spot had its first run promoting ballot initiative 502, or I-502, on Tuesday morning. The commercial appears to be catering to suburban soccer mom-types who may not support or use marijuana themselves, but are open to the idea of legalizing, taxing and regulating sales of the substance.