Chicken Soup for Your Soul

Normally the phrase Chicken Soup for the Soul brings to mind schlocky books full of horribly homespun wisdom. But now you can sell your soul, do some good, and go buy a bowl of chicken soup with the profits.

For reason readers who have some surplus soul around or don't believe they have one in the first place, a new charitable website:

Pierre Ayotte, noted in a press release to be a "friendly upcoming Internet opportunist"--i.e. not The Devil Himself, just to be clear--would like to rent your soul for 10 bucks a week.

It's a new twist on an old nonprofit business model. He's gambling that the soul-leasing business will earn enough to keep him afloat from the charities that pay weekly to advertise on his site, RentYourSoul.com.

Ayotte swears he's not working for Beelzebub. He'll pay you $10--via PayPal, check, or bank note--and also donate $10 to the charity of your choice, selected from the nonprofits posting to RentYourSoul….

Instead of skirting the fiery pit of eternal damnation, why not simply lease your soul for a good cause? It only takes a few minutes to post a photo of yourself, and if Ayotte displays it on the home page, you're soul-free for a week and 10 dollars richer afterward.

Markets in Everything, indeed.