Bruce Yandle is a distinguished Mercatus Center adjunct professor of economics at George Mason University. He specializes in public choice, regulation, and free-market environmentalism. He is also dean emeritus of the Clemson College of Business and Behavioral Sciences and was executive director of the Federal Trade Commission (FTC), and senior economist on the President’s Council on Wage and Price Stability. Yandle coauthored Bootleggers and Baptists: Explaining America’s Regulatory Saga with Johnson & Wales University economics professor Adam Smith.
Soda tax moralizers are easy to find, but where are our sweetened-beverage bootleggers?