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Sex Work

Is Buying OnlyFans Content Now Illegal in Sweden?

Swedish authorities voted to criminalize the purchase or procurement of online sex acts, in a move targeting customers of webcam platforms and sites like OnlyFans.

Elizabeth Nolan Brown | 5.28.2025 12:18 PM

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A woman using a laptop in a bed | Photo by <a href="https://unsplash.com/@charlesdeluvio?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash">charlesdeluvio</a> on <a href="https://unsplash.com/photos/woman-wearing-white-crew-neck-t-shirt-on-bed-holding-silver-macbook-vKEwDELlFbg?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash">Unsplash</a>
(Photo by charlesdeluvio on Unsplash )

Swedish authorities have voted to criminalize the purchase of remote sexual services—things like paying someone for pictures and videos through platforms such as OnlyFans or paying someone for a live erotic webcam show.

"Sweden says this model 'decriminalises the seller.' But when you criminalise the buyer, you destroy the income, safety, and autonomy of the person selling," the European Sex Workers Rights' Alliance (ESWA) posted on X. "The same thing happens online. This will push workers further into the shadows, not protect them."

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New Frontiers for the Nordic Model 

Sweden is the originator of the Nordic Model of sex work regulation (which is also sometimes called the Swedish Model). In this scheme, sex customers are criminalized but folks selling sex are not. The Nordic Model operates under the notion that all prostitution is exploitation, anyone being paid for sex is a victim, and anyone paying for sex is a perpetrator of sexual abuse.

Now, Sweden is applying these same ideas to online sex work. Under a proposal adopted by the Swedish Parliament on May 20, working for an online sex business (such as a webcamming platform) or selling sexy pics directly to online customers will still be legal. But patronizing such businesses and individuals will not.

The new scheme rechristens the crime of purchasing sexual services to purchasing a sexual act and expands the prohibition against it to include acts carried out remotely and without physical contact.

In analyzing the new proposal, authorities make a distinction between purchasing pornography generally and purchasing online sexual content or performances in a way that induces someone to undertake or tolerate a sex act or allows the buyer to participate. So the new plan would not strictly ban the sale of pornographic images or videos in Sweden. But it's unclear where and how exactly lines would be drawn and seems destined to have the most disruptive effect on the direct-to-consumer sales model that tends to benefit individual sex workers rather than porn or tech companies.

The new plan also covers procuring, which is currently illegal if there is physical contact between buyer and provider. This, too, will now include acts carried out remotely—and could render any website or entity that brokers the provision of erotic webcam shows or direct-to-consumer porn sales guilty of the crime of procuring a sex act.

Ignoring Sex Workers and Human Rights Groups

"Let us be clear: this law is not protection. It is repression," say the ESWA and the sex-worker rights group Red Umbrella Sweden in a statement, pointing out all the human rights groups and other Nordic Model opponents that lawmakers ignored:

Despite receiving overwhelming opposition from civil society, academic experts, sex workers, the Swedish government has once again demonstrated its unwillingness to listen. Swedish Parliament has ignored the 1,600 civil rights organisations (including Human Rights Watch (HRW), European Digital Rights (EDRi), Access Now, and several feminist and women's rights organisations), academic researchers, digital rights advocates and legal scholars and individual supporters - many of them Swedes - who signed our joint statement calling for the rejection of this proposal. In doing so, Swedish lawmakers have chosen to ignore decades of research, including recommendations from the World Health Organisation (WHO), Amnesty International, UNAIDS, and countless peer-reviewed scientific studies, which have consistently shown that the so-called "Swedish model" of client criminalisation deeply harms sex workers, drives the industry underground, increases stigma and reduces access to health, safety and justice.

Swedish lawmakers also ignored sex workers, with one—the Left Party's Gudrun Nordborg—suggesting that emails from sex workers opposed to the bill were possibly fraudulent, since they were "too articulate to be written by sex workers."

"The debate showed that the Swedish Parliament did not just ignore research, it actively rejected the idea that sex workers are capable of knowing what's best for themselves," say ESWA and Red Umbrella Sweden in their statement:

In doing so, Sweden has failed not only its sex workers, but its democratic ideals. We are familiar with such tactics. No matter how we speak, our voices are used against us. When we speak simply, we are dismissed as uneducated or uninformed. When we speak with clarity and eloquence, we are accused of being pimps. In both cases, the goal is the same: to silence us.

And while Sweden might not have the First Amendment, "the proposal introduces inconsistencies with Sweden's own Freedom of Expression Act," as ESWA suggested in April. "Sweden's constitutional protection of free speech and media is a cornerstone of its democratic identity. Expanding criminal law into this space, without careful legal distinction, proportionality and protection for lawful expression, undermines that foundation. If sex workers and digital creators can be criminalised for engaging in or facilitating constitutionally protected expression, no one's rights are safe in Sweden."

Repression, Not Protection

Spreading the Nordic Model of prostitution regulation to other forms of sex work is bad news, and not just for people in Sweden. Remember, this is the country that started the Nordic Model idea, and it's a model now in place in countries throughout Europe and starting to spread to the United States. It seems unlikely that expanding its provisions to cover online and remote sex work is a policy that will stay confined to Sweden. And wherever it spreads, it's likely to harm women.

The new law "places Sweden among countries willing to sacrifice human rights in the name of paternalistic ideology that has proven to be harmful time and again," said ESWA on X.

Whether applied only to in-person acts or to online services too, criminalizing sex work customers is often pushed by people who often claim they're helping and protecting sex workers and, therefore, helping and protecting women. But taking away sex workers' livelihoods or driving their work underground doesn't seem terribly helpful or protective. At best, it will force women who willingly choose sex work to find a new occupation—something they clearly don't want to or can't do, or else they would already be doing it.

At worst, it will leave many sex workers more vulnerable to exploitation, by forcing them to work in a black market where they have less power and less control. This may mean more dangerous working conditions, having to put up with more demanding or less scrupulous customers, having to rely on pimps to find work, and so on. It may mean having to give up the relative safety of selling sexuality from behind a computer or phone screen to interacting in person with customers and encountering more risk.

It seems Sweden's government is intent on ignoring the actual needs and wants of sex workers in favor of a savior fantasy in which all sex workers, no matter how independently and safely they're working, are in need of rescue. Or perhaps protection is just a pretense for banning services some find distasteful or offensive—after all, Nordic Model campaigners often suggest that prostitution doesn't just harm individuals in it but that it's bad for "society" or for women more generally.

Expanding prostitution laws to cover online sex work could also be a pretense for increasing surveillance of the digital sphere. "Under the guise of protecting vulnerable individuals, this proposal risks intensifying state surveillance, expanding unaccountable policing of digital platforms, and reinforcing a legal regime that systematically erases the consent, autonomy and voices of sex workers themselves," said ESWA in its April statement.

There are so many practical reasons to oppose expanding the Nordic Model to remote sex work that it almost seems silly to lodge a more philosophical complaint. But I can't resist pointing out how offensive all of this is from a feminist standpoint. Tthe Nordic Model, at its core, suggests women's assessments about their own lives can't be trusted and likens them, legally speaking, to the status of children. It essentially says, sure, some women say they're happy doing sex work, or at least that they prefer it to any alternatives, but the state knows better than them. And the state says women who do any form of sex work are victims, whether these women agree or not.

To subscribe to this theory, you have to believe that men are morally culpable for their actions and should be held legally responsible when they do things the state disapproves of, like engaging in any form of sex work, but women are not morally culpable for participating in the same activity. It renders women as legally equivalent to minors, unable to give consent. There is nothing feminist or liberating about that, no matter how many campaigners for Nordic Model laws say otherwise.

This is just another way of controlling women's bodies, sexuality, and economic liberty, wrapped up in progressive rather than conservative language.


More Sex & Tech News

• Local police are using automatic license plate readers to look people up for Immigration and Customs Enforcement (ICE) investigations, "giving federal law enforcement side-door access to a tool that it currently does not have a formal contract for," reports 404 Media.

• The indigenous Marubo tribe of Brazil is suing The New York Times and TMZ over a 2024 Times article that mentioned young people in the tribe sharing porn since gaining access to the internet via Starlink. "References to porn and sex in the story were limited to five sentences" and "nowhere did the Times story call the Marubo people porn addicts or suggest it was a huge problem," notes Jody Serrano at Xatakaon. "That wasn't the story heard round the world, though. Instead, countless media outlets"—including TMZ—"ran pieces about how the Internet had caused the tribe to become addicted to porn, a claim that was untrue."

• A bill awaiting Maine Gov. Janet Mills' signature would allow doctors who prescribe abortion pills to keep their names off of prescription labels.

• "The next generation of online platforms is being shaped less by engineers and entrepreneurs and more by regulators and courts—and they're very bad at it," warns Dirk Auer.

• "The trial of two women who promote 'orgasmic meditation' risks creating a society where we aren't responsible for our questionable choices," writes Rowan Pelling at The Telegraph.

• "The British government is to rollout the use of medication to suppress the sex drive of sex offenders," reports ABC News. "Justice Secretary Shabana Mahmood said so-called chemical castration would be used in 20 prisons in two regions" and that she is "'exploring whether mandating the approach is possible.'"

• Scottish sex workers are pushing back against a proposal to criminalize people who pay for sex. "Criminalising the purchase of sex doesn't protect anyone," said Lynsey Walton, chief executive of the sex-worker safety nonprofit National Ugly Mugs. "It pushes sex work further underground, makes it harder for people to report violence, and forces those already at risk into even more dangerous situations." National Ugly Mugs is part of a new coalition—Scotland for Decrim—formed to oppose the client criminalization plan and push for full decriminalization of prostitution.

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Cincinnati | 2025 (ENB/Reason)

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NEXT: Trump's War on Law Firms Fails

Elizabeth Nolan Brown is a senior editor at Reason.

Sex WorkFree SpeechSwedenInternetLaw enforcementCriminal JusticeSex CrimesSex
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  1. Roberta   2 days ago

    Sheesh, remember when Sweden's where the world went for porn, because the Swedes were so sexually liberated?

    Log in to Reply
    1. Roberta   2 days ago

      https://www.youtube.com/watch?v=90ON4HZV3PE

      Log in to Reply
    2. Roberta   2 days ago

      What happened to that Sweden? Was it all really just Danish and misattributed? Did we just understand them wrong? Was the change due to the Islamic invasion? Reaction against previous generations? Or one of those sociologic phenomena wherein the logic of a movement is pushed so far that it twists the movement until it attacks its former self?

      Log in to Reply
      1. Eeyore   2 days ago

        The Norwegians and Finnish are the true perverts.

        Log in to Reply
      2. mad.casual   2 days ago

        It is/was a bi-directional structured asymmetry. A bit of a house of cards. The sort of thing Reason likes to ignore or avoid discussing or considering across borders.

        Europe was prudish in a manner different than Americans were prudish and it was complimentary to Americans consuming European and Swedish porn. Sweden wasn't unique or predominant but it had a few unique or notable/outstanding leaps across the pond that gave it the reputation for being full of tall, blond, "sexually liberated" women (and not, e.g., East German Female Athletes).

        Similar then-to-now narrative with Australia. 60s-80s Australia wasn't all Crocodile Dundee movies and the descent into COVID camps in the 2020s indicates that, sometime in the intervening 4 decades, what little Crocodile Dundee their was generally lost or was purged.

        Log in to Reply
        1. Roberta   2 days ago

          Complimentary? Or complementary? This is one of those rare cases where either word would make sense, but produce very different meanings. So which did you mean?

          Whichever meaning, I'm fascinated and would like you to elaborate.

          Log in to Reply
          1. mad.casual   2 days ago

            Complementary, good catch.

            Long story (kinda) short: Before "artistic nudity vs. smut" of Playboy vs. Hustler it was Playboy vs. Private (owned by Swede, Berth Milton Sr.). Whereas Hustler was more explicitly smut, Private was more just European women more willing to spread their legs because nudity wasn't as strongly associated with sex and/or patriarchal domination. Even if European women weren't necessarily more willing to have more sex, if you wanted barely legal, buxom, and blonde, Berth, Private, and Sweden had it baked in. Milton's content was closer to Flynt's and he got wealthy doing it but whereas Flynt just wanted to shoot the most obscene thing he thought he could get away with publishing, Milton acted and regarded himself more like Heffner.

            By the 80s and certainly by the 90s, people had gotten the arguably wrong impression that Swedish women were easy, Swedes and feminists had pushed back a bit, LA and Larry Flynt (and others (pretty SFW)) had caught up to Private, and Sr. had died and turned the business over to Berth Milton Jr. who didn't really want it anyway (I believe he still has the largest/outstanding tax debt to the Swedish government after taking the company to Spain).

            There are some notable artistic and cultural blips that I'm glossing over and you aren't wrong to think Copenhagen was involved a bit at a grass roots or adding fuel to the fire level, but that's the gist of the "Whatever happened to Swedish porn?"

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            1. Roberta   2 days ago

              This is why HyR comments continue to be interesting even if HyR bloggers become pretty predictable and useless.

              Log in to Reply
              1. Untermensch   1 day ago

                Unfortunately, 99% of the comments are idiots and their socks calling each other names. Far too many comment threads are just gray box after gray box…

                But this one is a nice reminder that there are good things here and what the H&R comments section used to be like.

                Log in to Reply
    3. damikesc   2 days ago

      I am, admittedly, curious why I should care about Europe FURTHER eroding the concept of free speech.

      Reason will bitch about any attempt to penalize them for doing so.

      Log in to Reply
  2. Stupid Government Tricks   2 days ago

    "Risks creating"?

    • "The trial of two women who promote 'orgasmic meditation' risks creating a society where we aren't responsible for our questionable choices," writes Rowan Pelling at The Telegraph.

    Buddy, governments have been taking that responsibility off people's hands ever since the beginning.

    Log in to Reply
    1. Incunabulum   2 days ago

      The oldest profession may be prostitution, but the second oldest is the priest, scolding the prostitute, and the third the politician, making it illegal for more power.

      Log in to Reply
  3. Don't look at me! (#1 on the “muted” list!)   2 days ago

    Government must make all our decisions for us.

    Log in to Reply
    1. Earth-based Human Skeptic   2 days ago

      The WEF approves this message.

      Log in to Reply
  4. Yuno Hoo   2 days ago

    Obviously the solution is to provide a free online sex act with every purchase of, say, a weather forecast.

    Log in to Reply
  5. Eeyore   2 days ago

    Sweden is forcing people to consume free porn?

    Log in to Reply
    1. Rick James   2 days ago

      If you pay for porn, you're doing it wrong.

      Log in to Reply
  6. Roberta   2 days ago

    ...

    In analyzing the new proposal, authorities make a distinction between purchasing pornography generally and purchasing online sexual content or performances in a way that induces someone to undertake or tolerate a sex act or allows the buyer to participate. So the new plan would not strictly ban the sale of pornographic images or videos in Sweden. But it's unclear where and how exactly lines would be drawn and seems destined to have the most disruptive effect on the direct-to-consumer sales model that tends to benefit individual sex workers rather than porn or tech companies.

    The link is to a Swedish PDF, unfortunately, and I don't think I'm quite interested enough to convert it to plain text that'd allow me to use an online translation facility. But as stated here, my guess would be that "inducement" would be judged according to how well it pays. If it was cheap enough only for people to pick up pin money, then probably it'd be legal to buy. Like organ donations, where there doesn't seem to be much objection to just allowing donors to recoup their costs, but not to make money at it.

    Log in to Reply
  7. Roberta   2 days ago

    ...

    It seems Sweden's government is intent on ignoring the actual needs and wants of sex workers in favor of a savior fantasy in which all sex workers, no matter how independently and safely they're working, are in need of rescue. Or perhaps protection is just a pretense for banning services some find distasteful or offensive—after all, Nordic Model campaigners often suggest that prostitution doesn't just harm individuals in it but that it's bad for "society" or for women more generally.

    There's a certain amount of animus abroad against "wage slavery" generally, and a certain amount against sexual activity generally — but in most places not enough to ban either work for pay or sexual activity generally. However, when the two are combined, then the vectors add up to enough force to ban the combination.

    Log in to Reply
  8. Rick James   2 days ago

    1. Lack of Bluesky tweets noted.

    b: Hey, ENB, if you can't get the famously liberal Swedes to dye their hair pink and screech (Sex work is work!) who can you get?

    Log in to Reply
  9. Roberta   2 days ago

    I should see if Rudyard Lynch has a YouTube slide show on modern Sweden, because his analysis is one I'd give a lot of respect.

    Log in to Reply
  10. Incunabulum   2 days ago

    Why is it Reason only criticizes other countries when it comes to restricting access to porn and sex work?

    When the US imposes tariffs we heard for a month straight about how bad it was - not a single thing on the restrictions other countries have had in place for decades.

    Sweden does something that might restrict sad men from spending their lives jerking off in front of a computer screen and Reason is all over that shit.

    Log in to Reply
    1. MasterThief   2 days ago

      Apparently pro-deviancy and pro-destructive behavior is a higher priority than raw anti-Americanism.

      Log in to Reply
  11. Earth-based Human Skeptic   2 days ago

    'In this scheme, sex customers are criminalized but folks selling sex are not.'

    Sounds like politician-whores are just protecting themselves.

    Log in to Reply
  12. MasterThief   2 days ago

    Internet whores will get replaced by AI soon enough. I don't get why so many dudes are willing to pay for videos and images when the internet is full of free porn. I'm laughing at all the sluts who will soon come to the realization that everyone they know and enounter have or can look up pictures of her asshole and all she has to show for it is $200 spent long ago.

    Log in to Reply
  13. Saint Sabazius   1 day ago

    Every ENB column is an act of defiance and these comments are proof.

    Log in to Reply
    1. mad.casual   1 day ago

      Of course nobody has any idea what's being defied to what end, but defiance is definitively happening and the fact that people respond to the defiance is self-evident, rather than tautological, that defiance against something is taking place.

      So brave!

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