Food Labeling

Mayonnaise Conspiracy? Emails Show Egg Board Tried to Thwart Vegan Mayo Before FDA Stepped In

American Egg Board paid for pro-egg press, advised Hellmann's Mayo to contact the FDA about its eggless competitor.

|

su-lin/Flickr

So Quartz might be overstating it slightly with the headline "There is literally a U.S. government conspiracy against vegan mayo." But emails uncovered by Massachusetts Institute of Technology researcher Ryan Shapiro do show that the American Egg Board (AEB)—an egg promotion group with members appointed by the U.S. Department of Agriculture—hired public relations professionals to help bring down vegan-mayo maker Hampton Creek, and advised the bigwigs behind Hellmann's mayonnaise to report the California startup to the Food and Drug Administration (FDA).

In August, the FDA sent a warning letter to Hampton Creek about possible "misbranding." Among the FDA's complaints: Hampton Creek's "Just Mayo" line doesn't meet the legal requirements for labeling something mayo. Only products containing vegetable oil, eggs, and vinegar and/or lemon juice may use the term, providing they don't stray beyond these and a few additional ingredients, like salt and sugar. The lack of eggs and presence of beta-carotene and pea protein puts Just Mayo at odds with federal condiment rules.  

Consumers, however, seem to be digging the blasphemous mayo; Hampton Creek sales are on the rise, and Just Mayo has won placement in national chains such as Target and Costco. Threatened, the American Egg Board tried to sabotage Just Mayo sales in various ways, according to the Associated Press. Internal emails from the board "offer a sometimes comic glimpse into the alarm the egg group felt about the startup and its CEO, Josh Tetrick, who has said he wants to make the food system more environmentally friendly by replacing the eggs in an array of foods with plant-based alternatives," notes AP food writer Candace Choi.

Though the board tried to avoid referring to Just Mayo in public—one email likens doing so to Hillary Clinton debating some "little-known, left wing" Democrat—private correspondence between board members and Edelman PR execs reveal Big Egg was worried about the love Hampton Creek received from investors (including Bill Gates) and the media. 

In one email to Edelman staff, Egg Board President Joanne Ivy writes "I am feeling this is turning into a crisis!" In another email, Ivy asks Roger Glasshoff, the Agriculture Department's former National Supervisor of Shell Eggs, how to make a complaint to the FDA about Just Mayo. AEB projects included paying bloggers to write about the health benefits of eggs and plotting (unsuccessfully) to keep Hampton Creek products off of Whole Foods shelves.

Ivy told the Associated Press that AEB was just doing the kind of due diligence that's "common within the consumer products industry." Yet AEB's status as a quasi-governmental organization—one of several gov-lite groups tasked with promoting particular food-industry interests—makes this activity questionable. The American Egg Board is supposedly limited by law to merely promoting egg consumption, not trying to take down vegan competitors. It's also supposed to avoid attepts to influence governmental policy or action, to disclose if it pays for positive egg publicity, and to stop short of depicting other commodities "in a negative or unpleaseant light."

"The USDA did not respond this week as to whether the egg board overstepped its mission by trying to stop the sale of a potential competitor," AP reports. Hamton Creek's CEO said the company may ask Congress to investigate potential violations by the Egg Board.

There's evidence AEB's rotten behavior may indeed be related, at least tangentially, to Just Mayo's current FDA situation. In one internal email from November 2014, Ivy mentions chatting with a lawyer for Unilever, the company behind Hellman's mayonnaise, which was then suing Hampton Creek for false advertising. "I believe I provided (the lawyer) with some basic information that was helpful, but let him know that AEB cannot make statements that would support Unilever's position," Ivy wrote.

In another email, Ivy mentions strategizing with Unilever's lawyer about potential spokespeople the foodmaker could get "to talk about the benefits of real egg." She also notes telling him to "make sure that FDA is aware to address this situation. I feel sure they are aware, but maybe they need to be pushed." In December 2014, Unilever dropped the Hampton's Creek suit and said they would leave the matter up to regulatory authorities. 

NEXT: Friday Funnies: Obama Visits Alaska

Editor's Note: We invite comments and request that they be civil and on-topic. We do not moderate or assume any responsibility for comments, which are owned by the readers who post them. Comments do not represent the views of Reason.com or Reason Foundation. We reserve the right to delete any comment for any reason at any time. Report abuses.

  1. Now this is some meta-trolling, right?

    You want to rerun the Sloopy demolition of Bo again?

      1. False advertising should, of course, be prosecuted as a crime and requited with jail, just like inappropriately deadpan “parody” emails in the “name” of another. Take the example of one such email, which portrayed a distinguished academic as “admitting” to an act of alleged plagiarism and as justifying it with the words: “this is simply the politics of Dead Sea Scrolls studies. If I had given credit to this man I would have been banned from conferences around the world.” Any “satire” in such a message clearly crosses the line into rank criminality, just like false advertising. Both should be crimes. See the documentation of America’s leading criminal satire case at:

        http://raphaelgolbtrial.wordpress.com/

    1. Noted: ENB thinks words can mean whatever you want them to mean. Velveeta is cheese, tofu is meat, Kool-Aid is fruit juice, Ru Paul is a lovely lady.

      1. DON’T YOU TALK SHIT ABOUT VELVEETA?!!!!!!!!

        1. Velveeta or Kraft?

          DISCUSS.

          1. Do either contain actual cheese, or are they “cheese products”?

            Hmm… This could get ugly.

            1. I always assumed it was a mixture of cheese and velvet. I’VE BEEN DECEIVED!

          2. I thought Velveeta was a Kraft product.

    2. Sloopy did demolish Bo, but I would liken the whole encounter to two rats fighting over a morsel of cheese in a warehouse full of it.

      1. two rats fighting over a morsel of cheese in a warehouse full of it.

        Hmmmm… I am going to mull that one over….I think I like it.

  2. Having direct experience with “veganism” and anorexia and deathly low BMI numbers, I have come to despise “vegans”.

    And you young fellows out there (I’m saying fellows because most eating disorders are chick related), if you begin dating a pretty, intelligent girl and begin to see eating habits that seem odd….if she loves to eat healthy….if she knows all about “veganism”…..you’d better run the other way.

    You do NOT want to get involved.

    1. I have a couple of fathers in my daycare who have Nazi-vegan wives. Not a pretty sight. Must be utterly miserable. /makes whipping sound.

      1. I have a couple of fathers in my daycare

        At least they get to play outside a couple hours a day. Plus snacktime.

        1. He sneaks them beef jerky and peameal bacon sandwiches…

          1. Smart alecs.

      2. And they probably don’t like the bone either.

      3. My wife was a vegetarian when I first met her. She is now an unapologetic carnivore.

        1. Were you pointing to your crotch when you wrote that?

    2. already covered under don’t stick it in crazy

    3. My daughter is vegan. She does not impose it on her daughter nor does she lecture about it.

  3. “Federal condiment rules” is a hilarious concept

    1. That’s what SHE said

    2. It’s one of those things that’s hilarious only because of its specificity when presented like that. When stated more broadly as “rules of identity”, not so hilarious.

  4. So, basically, the commenters who thought it was bad for the government to make these rules, because it’s the government and you can’t fucking trust them, were beyond right.

    1. So there should be no rules against fraud?

      1. Ask for a refund.

      2. If there are rules against fraud, should they be written and enforced by people with a vested interest in the nature of the fraud?

        1. That is exactly what Hampton Creek is doing. They seek to change long standing rules and definitions that pred-date government regulatory regimes and use the government agencey to enforce their fraud as fact. I’m surprised they didn’t apply for a trademark for “Victory Mayonnaise ” from the Ministry of Truth.

          1. And what’s the American Egg Board doing?

            I’m pretty comfortable with my anarchist response to this situation.

            1. Blow up the Egg Board and Hampton Creek’s HQs?

              *starts whipping up explosive mayo*

            2. I’m pretty comfortable with my anarchist response to this situation.

              Didja break a window at Starbucks or something?

  5. Wow. This is huge news. Huge. I can’t believe this is going on in America. This is the topic the presidential candidates should be debating. Cause this news. Big news. Really, really big news.

    Jesus…must be Friday. Fuck you all, and I hope you choke to death on some vegan “mayonnaise”. Especially Cytofascist, although, based on his comments last night, he’ll be choking on semen and anal lube, cause it tastes better (he said it, not me – take it up with the Canuck).

    *flips bird on way out the door*

    1. Oh c’mon Al, regulatory capture is a pretty serious problem and this is a picture perfect case of it.

      It concerns me because my wife is a fanatic soap maker and Big Soap is trying to squash the entire cottage industry. Even though I wouldn’t touch vegan anything (blech!) regulatory capture is something that directly affects a lot of people…well, everyone really.

      It isn’t really about Mayo.

      1. Hampton Creek is the company trying to capture and subvert the regulatory process. The CEO admits, in this Bloomberg piece, that counterfeit mayonnaise is just the spearhead in a much larger campaign to deceive the public and adulterate our food supply.

        Hampton Creek almost got away with the whole thing too. Obama’s FDA had no issue with foisting the fraudulent ersatz concoction consisting of rapeseed and pea upon unsuspecting consumers. It seems the billionaire-backed condiment counterfeiters went a “bridge too far” in claiming miraculous health benefits for a jar of animal feed-grade vegetable oil.

        1. Are you familiar with…..fluoridation…..?

      2. Suthenboy, you’re conflating issues. I know of what you write (see http://users.bestweb.net/~robgood/lather.htm or http://users.bestweb.net/~robgood/lather.html ), but that’s about regulations to be applied to what you can sell. The Just Mayo issue is about regs regarding what you call what you sell.

        FDA is 2-faced regarding soap in that they subsequently adopted, & have kept, a narrow regulatory definition of what was meant by “soap” in the enabling legislation Congress passed in 1938, while in the 1970s adopting a broad view of “soap” in terms of labeling. What it comes down to is that, although there’s no evidence Congress intended any other than a lay understanding of “soap” when they exempted it from cosmetics provisions, FDA recognizes the exemption only for a narrow, technical class of products, while at the same time acknowledges in what you can label as “soap” that consumers have a broad, lay understanding of it. So it’s kind of the opposite of the Just Mayo situation.

  6. “Josh Tetrick, who has said he wants to make the food system more environmentally friendly by replacing the eggs in an array of foods with plant-based alternatives,”

    Ah, a smug, self-righteous shit.

    As a pre-emptive strike: Language is the basic tool of communication. It can only be considered to be changed if a consensus of people agree on the change. Calling something x when you mean y, and few if anybody agrees with just breeds confusion which destroys the point of having language.

    1. “It can only be considered to be changed if a consensus of people agree on the change.”

      Oh boy – here we go….

      *facepalm*

    2. If it has no eggs it’s not Mayo. It’s something else. Call it Smug Spread but not Mayo.

      It’s like saying it’s pesto even though you neglect to put sheep’s milk or parmiggiano in it.

      There are basic rules to food.

      While we’re on it: NO CREAM in alla carbonara. Drives me nuts when I see recipes claim it’s ‘authentic’ only to see they call for cream. Bastards.

      1. “Call it Smug Spread”

        We have a winner people.

        1. Yep that was awesome.

          1. “It goes with everything!”

            1. You can lay it on a thickly s you’d like, too.

              1. as thickly

      2. What kind of fucking animal would put cream in carbonara?

        1. I know, right?

      3. Would it be illegal to call red hair ‘red’? It is, after all, nowhere near the color standardly understood as ‘red’.

        What about ‘vegetarian duck?

        Chinese Vegetarian Duck

        (which, by the way, is completely legal)

        There are many instances where the modifier changes the fundamental nature of the noun being modified. These are not considered fraudulent. They’re just normal language. ‘Body language’ is not ‘language’, but publishing a book on the topic would not be an actionable tort.

    3. As a pre-emptive strike: Language is the basic tool of communication. It can only be considered to be changed if a consensus of people agree on the change. Calling something x when you mean y, and few if anybody agrees with just breeds confusion which destroys the point of having language.

      Wittgenstein says try again.

      1. Oh yes, the Hit and Runpublicans are well known for their philosophical backgrounds.

        1. I think you are seeing TEAM RED a bit much, perhaps? I usually see “words mean something” exasperation from people that work in certain occupations that are very dependent on “meaning” and so it is more of a personal tic. You can really get lawyers wound up if you do that to some of them 🙂 And apparently chefs/foodies.

          1. I will await further elucidation from HM…and, hopefully, a video of DAT ASS.

          2. “And apparently chefs/foodies.”, who contribute more to society than lawyers.

            FTFY

      2. Bah – Wittgenstein was a beery swine.

    4. I wonder if most people know how mayonnaise is made, or what traditionally goes into it? I’m going to guess most people judge whether something is mayo based on some loose association with taste.

  7. Oh, and this Tetrick character?he’s one of those hyper-moralists and preening little smooges: He’s been associated with “Tom’s Shoes” and other faddish nonsense.

    1. Wow, now that’s a fucking crime. Toms are for hippies! Dirty vegan hippies!

      1. My wife loves them, but she’s worn out about three pairs (the top of the toe box came apart) in the just under three years we’ve been together. They seem overpriced for something you have to replace in 100 wearings. She does dress like a filthy hippy if left to her own devices, but I love her anyways.

        1. You basically just called your wife fat on the internet.

  8. I always told you mayo would bring America down. Zeb puts it in his god dang club sandwich fir cryin’ out loud.

    Also, all I kept thinking while reading the article was:

    Humpty Dumpty sat on a wall.
    Humpty Dumpty had a great fall.
    All the king’s horses and all the king’s men
    Couldn’t put Humpty together again!

    What a great mystery of history to not know who wrote it!

    1. Pretty sure it was a plant from Big Egg

      1. (or is it “Jumbo Egg”? not sure)

    2. “When I use a word,’ Humpty Dumpty said in rather a scornful tone, ‘it means just what I choose it to mean ? neither more nor less.”

      He knew what he was talking about. In fact, that is what they should call this product – Humpty Dumpty.

  9. My take: you should be able to fill jars with sand and call it mayo. If you stay in business it just means people really like eating sand.

    1. Ear-Bending Cellmate: …and when there was no meat, we ate fowl and when there was no fowl, we ate crawdad and when there was no crawdad to be found, we ate sand.

      H.I.: You ate what?

      Ear-Bending Cellmate: We ate sand.

      [pause]

      H.I.: You ate SAND?

      Ear-Bending Cellmate: That’s right!

      1. I’m late by four minutes!

        Well done, Sir.

    2. The FDA shouldnt stop you, but the class axtion lawsuit should take your company down.

      On a related note, why arent reverse class action lawsuits allowed? An individual should be able to sue a class too.

      1. That is sort of what happens in lead paint suits and used to happen in a lot of asbestos suits (moreso early on). You list specific defendants and “John Does 1-100 “Makers of ___” John Does 101-200 “Distributors of _____”, etc.

  10. 30 min and no mention of Artisinal Mayo?

    Just walk yourselves into the meat freezer and save my people the trouble.

    1. I protest! We referenced Sloopy – well known hater of “artisnal mayo”!

      1. He doesn’t strike me as one who actually ‘hate’ such a sweet product

        1. He expressed some pretty strong feelings a few years ago.

          1. I’m sure he expressed something…

      2. I got that meme wrong. I thought Sloopy made artisanal mayo.

        1. Ewww!

          /teenage girl

        2. *cowers, waiting for lightning from sloopy to strike FM*

        3. So I was kinda under the impression that it is an all natural product that the Patriarchy rebranded to improve the optics of certain pornagraphic activities

          1. You’re thinking of creamy pie.

        4. I think he was cynically planning to take advantage of the rubes who buy such stuff. What I would expect any good monocle wearing libertarian to do.

          1. That must be where I got the idea.

          2. Yes, my recollection was that he believes any idiot can whip eggs into oil and add some salt and spice. Thus it doesn’t take an artisin to make better than factory mayonnaise.

          3. Yes. You need a grocery store and a cuisinart. Anyone who pays 8 bucks for a 4oz jar deserves what they get.

  11. I was just thinking. It’s the “aise” suffix that denotes an emulsion of egg yolks and some kind of fat. Mayonnaise, hollandaise, bearnaise

    So if these people want to call their product “Just Mayo” without the “aise,” then fuck it. Let ’em. It ain’t an “aise” so it ain’t false advertising.

    1. I wonder how Caesar dressing fits into all of this.

      1. *skulks up, drawing dagger*

        BEWARE THE FOODZ OF MARCH! ER…SEPTEMBER!

        1. That was so terrible I had to chuckle.

      2. I wonder how Caesar dressing fits into all of this.

        Hampton Creek seeks FDA approval to define processed plant-based concoctions as “Caesar” and “bleu cheese”.

      3. Caesar dressing or salad is tricky because of its being named for, but not by, the chef. It did not arise via a spontaneous order, so it’d be hard to rightly enforce a meaning for it.

        1. It’s an anchovy vinaigrette, that may or may not contain cheese.

    2. That suffix just means “of or from” though, basically. Like Marseillaise. I don’t think English speakers would really associate it with eggs.

      1. Now you’re getting all literal no me. No wonder everyone says you’re the worst.

        1. Well, if you were serious that was one of the more surprising and random folk etymology type things I’ve ever seen. And I don’t think average people would have come up with it.

          1. With the exception of the Caesar dressing, every egg emulsion I can think of ends in “aise.” Is it coincidence? Is it a conspiracy?

            I blame Bush.

            1. Sabayon.

              1. Not an emulsion.

                1. Yes, it absolutely is an emulsion.

                  1. Yes, it absolutely is an emulsion.

                    No it isn’t. It’s more of a custard. You’re cooking the yolks enough to thicken, like a hollandaise, but there’s no oil or butter. You’re not emulsifying ingredients that would otherwise not mix.

                    1. Uhhh, no. The coagulated proteins are NOT soluble in the wine unless they’re emulsified. Don’t stir vigorously enough, heat too quickly, and you get phase separation.

            2. Shit tons of French words end in “aise.”

              You can put it at the end of many location names, to mean “from X.” Like…hollandaise…

              1. I’m not speaking French. I’m speaking Culinary.

                1. So you’re making up your own suffixes now? I thought this whole retarded argument was about WORDS MEAN THINGS.

                2. Most people are going to be speaking English. And as English-speakers, they have little reason to believe in this special meaning of “-aise.”

                  1. I just thought it was an interesting correlation.

                    *hands out some diazepam to the people who need to take a sedative*

              2. +1 Marseillaise

                  1. No, silly. It’s the Martian National Anthem.

        2. Mayonnaise/ sauce mahonnaise = Sauce of Mahon, a French town on the island of Minorca, in commemoration of the capture of the town by the French in 1756.

          – Page 451, Klein’s Comprehensive Entomological Dictionary of the English Language.

          I looked it up earlier while reading the comments in ENB’s earlier article.

          1. Think about it though. While the “aise” may not literally mean an emulsion of eggs and butter/oil, it does seem to indicate that that is the case. Can you name a sauce that ends in “aise” that isn’t such? And with the exception of Caesar dressing, all emulsions I can think of end in that suffix. Correlation? Causation? Halliburton Hurricane Machine?

            1. Does it indicate that the Marseillaise is an emulsion of eggs and butter/oil?

              1. Is that a culinary term? No. So it doesn’t matter.

                1. I don’t think most people walk into a grocery store and switch mentally from “English” to “Culinary.”

            2. Vinaigrette.

              1. You put eggs in your vinaigrette? I use Dijon as my emulsifier.

    3. I never thought of -aise that way. Maybe you’re right.

      Etymologically, though, it’s just the French way of saying what in English would be -ish or -ic, or in German -isch.

  12. But, calling it “mayo” is just exercising one’s religious rights, isn’t it?

    1. Depends on whether you believe that God made it mayo in it’s mother’s womb or you believe that condiments can self-identify as anything they want

  13. I have to know – where does everyone stand on the Great Hummus Wars?

    According to a spokesperson of hummus manufacturer Sabra

    “The marketing of a ‘hummus’ product made from legumes other than chickpeas is akin to the marketing of guacamole made with fruit other than avocados,”

    The horror!

    1. All I know about hummus is that chickpeas give me terrible gas. Like a divine wind coming out of my ass in the form of a constant hissing sound and a cloud of terrible stench. I can seriously clear a room after a bowl of that stuff. We could weaponize that shit.

    2. While he’s right in my view, I don’t get the calls for the FDA to regulate it.

  14. So…much…anti-Vegan social signaling…

    1. Vegetarians are much better than Vegans. Vega is a shitty star, anyway, nobody likes it.

      1. Oh, be Sirius!

    2. Social signaling has its place. You know, if you send the right signals.

      *crunches slice of yummy bacon*

    3. Veganism, for the most part, IS social signaling.

  15. So, are rules against marketing California sparkling wine as champagne good, because words mean something, or bad, because fuck the French?

    1. It’s funny that they can call shitty generic white wine “chablis” and shitty red wine “burgundy.” Did not those AOCs have a powerful enough law team?

    2. French bourbon?

    3. I think limiting products to a region (tequila, champaign) is a form of protectionism, but recipe requirements (percent corn, rye for bourban, rye label) help prevent fraud. Honestly I think it sorts itself out in the market place without any regulations.

    4. Whenever possible, fuck the French.

    5. It’s not Champagne unless it’s from, you know, the region of Champagne.

      It’s simple really. Anyone, anywhere can make ‘champagne’ it’s just a sparkling white wine. What gives the branding is the name to which it derives. So a California bottle claiming to be ‘champagne’ is just advertising and little else. Nothing wrong in just saying ‘California sparkling white’. The quality could be better for all we know or people may just prefer it.

      Pro Secco is good example. Italy’s ‘champagne’.

      http://winefolly.com/review/champagne-vs-prosecco/

      That’s how I view it anyway.

      1. Sauternes, chablis, burgundy, sherry, port, they’re all in trouble!

    6. *Makers of Port wine watch keenly*

      1. I sympathize with their concerns.

        It’s a kind of a rip-off people who produce Port outside of Porto as ‘Port’.

        I understand all the grey areas and it’s just a word and all that but let’s use, if speciously, cars as an example.

        What’s to stop someone from building a car with Chevy parts and calling it a…Mercedes-Benz!

        ‘Hey, honey! Check this Ferrari I built! All Lancia parts!’

        ‘That’s not a Ferrari!’

        ‘Sez who?’

        I could be wrong looking at it this way.

        1. I kind of wonder if the market has already handled that…

          A semi-snob like me can quickly see if it is from the Portagee or Australian or ‘murican, etc. I kind of thought the Frogs were getting a bit touchy – but I suspect California and Australia and Argentina, et al were starting to eat their lunch i sales.

        2. That would be the case if you were ripping off the brand IP of another party; if the Just Mayo people were calling it ‘Hellman’s Just Mayo’.

          But in this case they’re saying “Look, we made a better car because it’s only got 3 wheels!” and GM coming along to get the government to make the government enforce some archaic rule about cars having to have 4 wheels (i.e. the free market shouldn’t shouldn’t be allowed to decide what constitutes a car), and a bunch of people saying ‘Fuck those 3 wheel vehicle bastards, cuz they’re vegans.’

          If the sandwich glue is shitty, it’s shitty regardless of what you call it. If it’s delicious sandwich glue why is it the government’s business what I call it?

  16. “Josh Tetrick, who has said he wants to make the food system more environmentally friendly by replacing the eggs in an array of foods with factory manufactured plant-based alternatives,”

    Because factories are good if they’re making vegan chow. I am reminded that one of the most highly processed foods in the world is consumed with gusto by people who loudly proclaim disgust for highly processed foods.

    Tofu, of course

    1. Processed. Organic. Sustainable. Healthy. Green. Progressive. Social Justice. Fair Share. Environmentally Friendly.

      There is a whole panoply of words and phrases that have such fuzzy meanings so as to be meaningless.

      I am going to go with the ‘words have meanings’ crowd here. Whenever I see someone holding up a blank slate and prompting me to project my own meaning onto it I know they are trying to get one over on me.

    2. Oh, vegan chow. For a sec I thought vegan cow. You do need to specify, to eliminate specimens like this: https://www.youtube.com/watch?v=oXhElaGCZVU

  17. I’m looking carefully at the constitution and I can’t find the section that gives the government regulatory authority over how to label pus.

    1. COMMERCE CLAUSE SMASH!

      1. Trading in pus is not commerce. It’s squeezing zits.

        1. That pus has the potential to squirt over state lines, giving Congress full authority to regulate zit squeezing under the Commerce Clause.

  18. Can vegetarians eat animal crackers?

    1. We do. And animals eat vegetarian crackers.

  19. …the American Egg Board (AEB)?an egg promotion group with members appointed by the U.S. Department of Agriculture?hired public relations professionals…

    Obligatory not a dollar left to cut reference.

  20. As long as the boot is on the vegans’ pallid necks, all is right with the world. I think.

    1. They’re not marketing this shit as vegan or to vegans. The CEO admits as much. He’s hired Kathleen Sebelius and Heather Podesta as high-powered insider lobbyists to curry favor with the FDA and exempt Hampton Creek from the truth in labeling regulations his competitors must abide by.

      1. They’re polluting the stomachs of good American Americans??? Well fuck them. Burn down their towns, kill their men, enslave their women and children. Fuck them. They’ve gone too far.

  21. Is it any wonder that Hampton Creek employs the same salutation as communist North Korea in their appeal to “food authorities” in the campaign to compromise truth and language?

    Dear Leader

    The TEAM BLUE useful idiots are applauding like trained seals to send their social signals in support of:

    Obamanaise

  22. Mayonnaise and all of its imitators are fucking disgusting and should be banned from this Earth. There, problem solved.

  23. sure, as long as anyone can redefine the word vegan as well. try my vegan refried beans, now with vegan lard*

    *vegan lard may contain pork products

  24. Fucking foodies, some of the most self-righteous assholes on the face of the planet. Don’t like it? Don’t eat it. Who gives a fuck what the label says?

    Now I’m going to get some carbon-free organic sugar.

  25. It may be trolling, but then this trolling is not as bad as that of the writers here who keep writing that Eric Garner on the day of his death was manhandled on sincere suspicion of his selling loose cigarets.

    We have so many good arguments & facts in our favor, why do you need to twist facts or engage in such special pleading to try to?I don’t know, diversify(?)?their present’n?

  26. I’d like to hear from Ted Cruz on this subject since his face looks like a dollop of mayonnaise someone left out in the sun.

  27. Imagine that! A government appointed board, of some sort, being broken down into controlling the competition through subterfuge and cronyism. Nothing new here, just move on! (Been there! Suffered at the hands of such a board!)

  28. Well, if you were serious that was one of the more surprising and random folk etymology type things I’ve ever seen. And I don’t think average people would have come up with it.

  29. I have a feeling if you labeled a food as “Simply Peanut Butter” and it, in fact, contained zero peanuts there would also be legal issues. I get it that mayonnaise is not as straight forward in its name, but if it by law must contain minimum ingredients, which it does and must contain eggs etc…. then there is a case against them.

    All they would have had to do is call something slightly different, Simply NOmayo, bam, nothing to cause a stink. If you don’t like the laws fight to change them, I don’t particularly like this law either. It has given rise to the less processed peanut butters that don’t meet the law, so even though they are definitely peanut butter they must call it “peanut spread”. Ridiculous.

Please to post comments

Comments are closed.