Ford Motor Co. marketing chief Jim Farley on Thursday apologized for a remark he made Wednesday saying the Dearborn automaker tracks customers through in-car navigation devices.
Farley, the headliner at this week's Consumer Electronics Show in Las Vegas, said Ford knows where and when customers drive their vehicles, but does not sell that information to third parties.
"We know everyone who breaks the law, we know when you're doing it," Farley said, according to a report in Business Insider. "We have GPS in your car, so we know what you're doing. By the way, we don't supply that data to anyone."
Ford on Thursday denounced those comments.
"Ford is absolutely committed to protecting our customers' privacy," company spokesman Wes Sherwood said. "We do not track our customers. No data is transmitted from the vehicle without the customer's express consent."
Customers give consent when they use a navigation or voice-activated system.