Survey: Europeans as Apathetic About Online Data Tracking as Americans

Not afraid of Americans

For all the talk of a trade war breaking out between the U.S. and European Union over online privacy, it may well be that consumers in the two markets have pretty similar expectations regarding what happens with their personal data.

That at least appears to be one of the conclusions drawn by London-based analyst house Ovum, which has just published the results of its annual Consumer Insights survey. The survey, which covered more than 11,000 respondents in 11 countries around the world, included several questions about the use of personal data