More Incoming College Students Are Looking at Price Tags

Some interesting trends are emerging from the bursting of the higher education bubble. According to a UCLA study, high school students are applying to more colleges, and fewer of them are attending their first choice, in part because of price. LA Weekly notes the numbers:

About 57 percent of freshman headed to their first-choice campuses in 2013, the lowest reported percentage since researchers began tracking these things in 1974, the report says.

The proportion of students who said cost was a "very important" factor in their choice was also at a high point of nearly 46 percent, UCLA reported. That's a near-15 percentage point increase in almost 10 years.

Nearly half (almost 49 percent) of the students said financial aid was "very important" in their quest to receive a college degree, a number that also represented a historic high, the report said.

Cost was even more important for first-generation college kids. About 54 percent of them said the price of their education was "very important," UCLA reports.


Kevin Eagan of UCLA's Cooperative Institutional Research Program says the new price consciousness means colleges that can reduce costs will have an edge in the market. Given the importance that students attach to financial aid, I fear there will instead be demands for more subsidies via student assistance, which will keep prices artificially inflated. 

Read the full study here (PDF).

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  • Certified Public Asskicker||

    If only parents also had the balls to parent their children after the age 18.

  • Hugh Akston||

    According to Obama, people are still children until they are at least 26.

  • Certified Public Asskicker||

    So even he thinks it is ok to say "Fuck you, cut spending you cannot afford that school."

  • Invisible Finger||

    If only parents had the balls to treat their children as adults after reaching the age of 18.

  • Neoliberal Kochtopus||

    Isn't the problem that they are doing just that?

  • Certified Public Asskicker||

    My point is, after receiving a quality high school education, perhaps 18 year olds are not well suited to be making a very expensive decision on their own.

  • Neoliberal Kochtopus||

    Bingo. Parents need to step up and drop some cold water on their kids.

  • Hugh Akston||

    Why? once the kids are 18, isn't it their lives to ruin?

  • kibby||

    Dad? Is that you?

  • Rich||

    I *think* that's in The Social Contract ....

  • Surly Chef||

    No, well, maybe but, maybe not giving loans and grants to everyone that asks for them would drive costs down, keep a lot of teenagers from making a horrible financial decision they are in no way capable of understanding and really make them think about the long term ramifications of debt, education and a career.

  • Gozer the Gozerian||

    Liberal says, "Bug!"

    Libertarian says, "Feature!"

  • RishJoMo||

    I dont think Rap Daddy SoSo is going to like that.

  • Paul.||

    Thank God, it might just be working.


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