Jerome Tuccille on "Gallo Be Thy Name"
Author Jerome Tuccille discusses his book on the rise of the Gallo wine family.
When Reason.tv last checked in with author Jerome Tuccille (in July 2008), it was to discuss a new edition of his classic libertarian-movement memoir, It Usually Begins with Ayn Rand.
Now Tuccille is back with a new book that explores the lives and times of Ernest & Julio Gallo, the California brothers who went from relative obscurity to being the biggest winemakers in the world.
Gallo Be Thy Name: The Inside Story of How One Family Rose to Dominate the U.S. Wine Market is a mesmerizing story of true crime, murder, Prohibition, family drama, and capitalism. It is also an engrossing social history of the last 100 years of America and explains how we went from a nation that gulped Thunderbird, Ripple, Boone's Farm and other Gallo-created plonk to a country of refined Chardonnay and Zinfandel sippers.
Approximately 10 minutes. Interview by Nick Gillespie; shot by Meredith Bragg and Dan Hayes and edited by Meredith Bragg.
Scroll down for embed code, and iPod and audio versions.
Hide Comments (0)
Editor's Note: As of February 29, 2024, commenting privileges on reason.com posts are limited to Reason Plus subscribers. Past commenters are grandfathered in for a temporary period. Subscribe here to preserve your ability to comment. Your Reason Plus subscription also gives you an ad-free version of reason.com, along with full access to the digital edition and archives of Reason magazine. We request that comments be civil and on-topic. We do not moderate or assume any responsibility for comments, which are owned by the readers who post them. Comments do not represent the views of reason.com or Reason Foundation. We reserve the right to delete any comment and ban commenters for any reason at any time. Comments may only be edited within 5 minutes of posting. Report abuses.
Please
to post commentsMute this user?
Ban this user?
Un-ban this user?
Nuke this user?
Un-nuke this user?
Flag this comment?
Un-flag this comment?