GM to Start Production of Electric Hybrid Cadillacs

Because the Volt is doing so well

General Motors Co. (GM) said it will begin production of the Cadillac ELR, a two-door, plug-in hybrid that uses Chevrolet Volt-like technology, late next year.

The company will invest $35 million in its Detroit- Hamtramck Assembly plant to build the new model, Mark Reuss, president of GM North America, said in a speech in Detroit. The factory already builds the Volt. Cadillac is GM's luxury brand.

GM's second plug-in hybrid follows the introduction of the Volt in 2010. The Volt, which has a similar version sold under GM's Opel and Holden brands overseas, can travel more than 30 miles (48 kilometers) on electric power before a gasoline engine engages. The automaker has marketed the Volt as a show case of fuel-saving technology.