The New York Times Runs a Full-Page Ad for a Marijuana Review Site

You know a social revolution is succeeding when it feels banal.

Last week The New York Times called for the legalization of marijuana. Today it's running a full-page marijuana ad. More exactly, it's advertising a website—Leafly—that reviews different strains of pot and directs you to the dispensaries, doctors, and stores that will help you get ahold of them.

The most striking thing about the ad is that it isn't striking at all. It would be easy to flip past this quickly without recognizing that it's about cannabis—and even if you do pause long enough to see what's being advertised, the idea of an ad for a marijuana review site in The New York Times just doesn't sound all that bizarre anymore. That's when you know a social revolution is succeeding: when it starts to feel banal.

Here's the ad:

Leafly

Comments

[Notorious G.K.C.]

"Chad selected Jamaican Gold to share with his friends while they watch TV."

[Jesse Walker]

"Bruce prefers Panama Red for getting baked and giggling at the Teletubbies."

[Dave Corner]

Jamaican Gold? Panama Red? You guys are totally out of the loop. Those strains are from like 30 years ago.

[CatoTheElder]

They were really strains so much as they were geographical origins.

[OneOut]

And they weren't as much geopraphical origins as they were "supposedly" geographical origins.

Many a lid was sold that was "marketed" as Panama Gold to those who had never had the real thing.

Anyone know where the quantity measure of a "lid" came from ? What was a lid ?

[Pi Guy]

I thought it had to do with the fact that we ... Uh, some people, used to carry their stash in camera film cannisters and the would seed and stem placing the smokable portion on the lid.

Filled a couple of bowls. Or, so I've heard.

[Sandydog5]

A lid was 1 (one) ounce. I don't know where the term came from.

"No stems, no seeds that you don't need
Acapulco Gold is bada$$ weed"

[CatoTheElder]

Mary prefers the Cherry Pie strain to relieve her PMS. "It's so much better than the old ditchweed I used to smoke."

[derpules]

"Jason chose AK47 to make his mom's cooking taste slightly better"

[Fist of Etiquette]

It would be easy to flip past this quickly without recognizing that it's about cannabis...

The hallmark of effective advertising.

Obviously, I don't trust the Times' editorial decisions. I assume there's some benefit to favored parties with this kind of thing. I just haven't figured out which favored parties this new found personal liberty movement is expected to cash in.

[Notorious G.K.C.]

To be fair, I was flipping past the ads in search of the comics.

[CatoTheElder]

I imagine that NYT staff has come around on the WOD in much the same way the Soviet and Chinese politburos concluded that the objective reality was that Marxism just did not work. The new generation of geezers that comprised the politburos were not as invested in the oldtime Marxist religion as their predecessors. Similarly, the geezers that comprise the senior editorial staff at NYT aren't wed to the WOD, and the objective reality is that it just is not working. I imagine that most if not all smoked the herb in their youth.

Don't worry, though: NYT editorial staff will eventually propose something just as bad to replace the WOD.

[Rhywun]

I'm guessing they're throwing in the towel in favor of their upcoming stance of "tax the shit out of it for the unions children".

[Pi Guy]

They came to that conclusion in the same way that Obama's view on gay marriage evolved: publics polls.

[Corning]

The NY times has supported some pretty awful stuff.

I suspect they get away with it because they tend to be early in changing their opinion just after the dawn of public opinion change.

[Freedom Frog]

Why does Reason give so much press to the NYT?

[OneOut]

I have faith that NY will manage to tax the product enough that a flourishing black market continues to keep the penal industry in the chips.

[Pinky]

One need look no further than Eric Gardner to see how that will play out.

[sarcasmic]

Gotta give the cops an excuse to choke uppity niggers to death.

[Ska]

They don't even have to do that. MMJ has to be edible or vapable; MMJ for smoking is still illegal.

[derpules]

Weak sauce, the use cases are both "medicinal."

[Corning]

Some one needs to make an after picture of NY cops choking the MS guy and Cancer surviver out for possession and "resisting arrest"

[PapayaSF]

Best reviewer gig EVER.

[Zserve90]

Sounds like some pretty serious bsuiness dude.

http://www.TotalAnon.tk

[LarryA]

I'm waiting for NYT firearms ads.

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[Election Commission]

Obviously, I don't trust the Times' editorial decisions. I assume there's some benefit to favored parties with this kind of thing. I just haven't figured out which favored parties this new found personal liberty movement is expected to cash in.

Voter ID
Election commission of India