Studio Pulls China Reference in World War Z to Secure Chinese Distribution, China Cracking Down on Apple in Company's Second Largest Market

Access to Chinese markets controlled by the state


a billion plus potential customers, one state

Paramount Studio suggested to producers of the film World War Z to remove a minor reference to China, because they want to secure a release in China for the planned summer blockbuster, according to TheWrap:

Normally the detail would not have merited discussion at the top echelons of the studio. But given the fast-rising prominence of the Chinese market, state censorship and the quotas for U.S. releases, the studio advised the movie producers to drop the reference to China and cite a different country as a possible source of the pandemic, an executive with knowledge of the film told TheWrap.

The change was made in recent days in the hopes of landing a deal for one of Paramount's biggest summer movies to play in China, the world's fastest-growing film market…

China passed Japan as the largest international source of box office revenue in 2012, contributing $2.7 billion, a 36 percent increase over the previous year. And some analysts say the Asian giant will pass the United States in standalone box office revenue by 2020.

Meanwhile, Apple, one of America's largest multinational firms, is running into resistance in its attempt to penetrate China, which is already its second largest market. Via Cult of Mac:

Gatekeepers of the world's largest and one of the fastest growing markets for every product Apple makes, the Chinese Communist Party-controlled government has decided to stop and reverse Apple's growth in the country… Cult of Mac was the first blog or publication to suggest that recent press attacks against Apple could indicate a larger campaign by China's government to "screw" Apple. 

That piece two weeks ago was based on a blistering report on CCTV, the world's largest TV network, and one that happens to be owned and controlled by the Chinese government. In the report, Apple was singled out for discriminating against Chinese customers with both its iPhone replacement policy and its one-year warranty. (In fact, Apple's policies in China are identical to those in the United States.)

The government OR CCTV were even caught orchestrating a campaign to get prominent celebrities to bash Apple on Chinese social media…

This week, China's State Administration for Industry and Commerce, claiming to be responding to "widespread reports" that Apple's warranty is "hurting" Chinese customers, called for "subordinate agencies all across China" to crack down on Apple. Then, China's General Administration of Quality Supervision, Inspection and Quarantine ordered Apple to double its warranty to two years.

Can you imagine the government cracking down on a business here to possible gin up custormers for its own services?

NEXT: Who Put the Coca in Cola?

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  1. I think they should run trailers of Baghdad Bob proclaiming that there are no Zeds in China as he is overrun and eaten.

  2. You know, it’s crap like this that ruined the remake of Red Dawn.

    1. Forget it, Epi, it’s Laostown.

      1. Mmmm….Laostown….

    2. My wife bought me the new Red Dawn for Easter

      I was like – WTF? I didn’t know she wanted a divorce…:(

      1. She must really hate you.

        1. So she’s got good judgment. I’d hold on to her, if you can.

          1. You know, I said the same thing about your mom.

            1. Yeah, but who wants to fight that tug of war?

      2. Retaliate. Buy her the complete Twilight boxed edition.

        1. Egads! Proportionality, dude, proportionality!That is something too horrible to contemplate…it’s like nuking someone who hit you with a spit ball.

  3. WTF? I’ve been bashing Apple for 5 years and I haven’t seen yuan one from the PRC.

  4. Loved the book, commie stupidity aside. The movie looks like a Hollywoodization, but it should be fun for all that. I think the zombies as army ants is a cool new twist.

    1. I’m boycotting this sucker. I loved the book, and I was psyched when I heard about the movie, but I wondered how they’d handle the structure of the story. If you haven’t read the book (and you should) it’s set up as a guy interviewing people after this massive zombie outbreak, and the stories that he gathers from various parts of the world are arranged in roughly sequential order, so that, by the end of the book, you have a beginning to end history of the “zombie war” gleaned from individual stories.

      Apparently the movie is just going to be Brad Pitt running around with people in makeup, interspersed with CGI zombie hordes. In the book, the reporter/narrator isn’t part of the story per se. In the movie, he’s played by Brad Pitt, who I’m sure will only have about ten minutes of screen time, as per the book…

      So, yeah, I’m gonna pass on this one I think.

      1. It should have been a TV series, or miniseries. Just keep a narrative thread running through it with the interview team and their reactions.

        1. Agreed. And I’d have expected this approach to be appealing to TV execs, given the long-term potential for new stories set in the same shared universe.

      2. Eh, see the real way to adapt it would have been an HBO miniseries with an ensemble cast.

        The movie was always going to turn into a big budget action zombie summer blockbuster. Which is fine, just like the movie Starship Troopers was a good flick that had nothing in common with the book save the title and some character names.

        1. I actually enjoyed Starship Troopers because about five minutes into the film, I knew not to expect much any faithfulness to Heinlein’s story, because in the novel Dizzy was a man and he died in the first few pages. SO I was able to enjoy Barbies in Space for what it was.

  5. It’s crap like this that makes me want to snort out loud when Hollywood types get so goddamn sanctimonious about truth and staying true to your morals. They’re just cheap whores for money.

    When it’s investors or their political sweethearts or not offending darling minorities – they drop their standards as soon as the Box Office starts suffering. But the go-to villain in any standard stupid Hollywood family flick is still the “greedy capitalist businessman”…

  6. The change was made in recent days in the hopes of landing a deal for one of Paramount’s biggest summer movies to play in China, the world’s fastest-growing film market?

    So it was the free market in action? What’s the problem?

    1. It was the free market acting in response to a petulant dictatorship threatening to censor the media.

      1. In general, pissing off your customer is a bad way to make a sale. It doesn’t matter if the customer is an irrational bastard or not. You decide to make the sale or not to make the sale.

        1. Exactly this. We had the retarded Hayes Code for decades that kept European films out of out market or severely limited their exposure.

          Tafiffs, they’re not just for real goods anymore.

          1. I can’t wait for the remake of “Big Trouble in Little Taiwan”.

        2. Yeah, but the customer should be, y’know, the customer, not a government.

          1. In general, if the wholesale customer rejects your product, the retail customer never gets a chance to vote.

            China is not free and is still fundamentally a command economy with a certain amount of autonomy at the production level. Foxconn doesn’t build iPads unless the government says it’s OK.

        3. I thought the moviegoers were the customers, not the party mandarins in Beijing.

          Though with their showing V for Vendetta unedited on state TV last year, is it possible the CCP is loosening its grip?

          1. How quaint.

  7. China’s out, what else you got?

    Uhh, uhh, Syria?

    No good. Not exotic enough.

    Uhh Waziristan?

    No, to exotic.

    How about we make something up, exotic and vaguely sinister but nobody could be offended?

    Maybe, what you thinking?

    Scarinam? Bushwan? North Korea ?

    I think that last ones a real place. Keep the North, but, …

    North Bushwan?

    THAT’S IT!

  8. Ah, a movie that doesn’t even attempt to be like the book. I checked out when they showed the zombie swarm in the trailer.

    Looks like The Walking Dead will continue to be king of the hill.

  9. til I saw the bank draft ov $6092, I did not believe that my friend had been truley erning money parttime from there labtop.. there mums best friend has done this for less than ten months and as of now repaid the dept on there home and bourt a great new Ariel Atom. this is where I went, and go to home tab for more detail— http://www.JUMP30.COM

  10. Sounds like a very cool plan dude.

  11. Bots in love.

  12. Everyone knows the zombie outbreak started in Eastasia.

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