New Australian Cigarette Packaging Kicks in This Weekend

Aims to remind smokers what they already know

At tobacconists in Sydney, Australia, the rows of cigarette packets look more disturbing than ever.

The much larger health warnings and pictures showing the deadly effects of smoking are part of a new packaging law that comes into effect on Saturday.

All tobacco products must now be sold in drab, olive-brown packets with the brand's logo removed. The name will be printed in an identical, small font.