So, Glenn Beck Has Started a Line of Denim
Partly to protest Levi's apparent progressivism
On his television show this morning, Glenn Beck said he's not a political pundit. He's an entrepreneur. Then he began a nearly 10-minute infomercial for his new Made in America jeans, sold online by his 1791 Supply & Co. It's named for the year the Bill of Rights was ratified. (And shouldn't be confused with 1791apparel.com, which sells clothes "for the firearms enthusiast.")
Beck says it was a Levi's commercial last year, which seemed to celebrate Occupy Wall Street (or at least youthful protest), that made him want to create jeans of his own. "Levi's wants to be the uniform of the progressive movement," he said. "That's when I took off my Levi's."
Editor's Note: As of February 29, 2024, commenting privileges on reason.com posts are limited to Reason Plus subscribers. Past commenters are grandfathered in for a temporary period. Subscribe here to preserve your ability to comment. Your Reason Plus subscription also gives you an ad-free version of reason.com, along with full access to the digital edition and archives of Reason magazine. We request that comments be civil and on-topic. We do not moderate or assume any responsibility for comments, which are owned by the readers who post them. Comments do not represent the views of reason.com or Reason Foundation. We reserve the right to delete any comment and ban commenters for any reason at any time. Comments may only be edited within 5 minutes of posting. Report abuses.
Please
to post comments
$129.00 for a pair of jeans? Only an idiot would pay that much for ONE PAIR of pants! I can get a whole suit for half that.