Glenn Beck

So, Glenn Beck Has Started a Line of Denim

Partly to protest Levi's apparent progressivism

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On his television show this morning, Glenn Beck said he's not a political pundit. He's an entrepreneur. Then he began a nearly 10-minute infomercial for his new Made in America jeans, sold online by his 1791 Supply & Co. It's named for the year the Bill of Rights was ratified. (And shouldn't be confused with 1791apparel.com, which sells clothes "for the firearms enthusiast.")

Beck says it was a Levi's commercial last year, which seemed to celebrate Occupy Wall Street (or at least youthful protest), that made him want to create jeans of his own. "Levi's wants to be the uniform of the progressive movement," he said. "That's when I took off my Levi's."