The Many Lives of Michael Jacobson

These headlines say "activists," plural. Activists have a problem, the story from The Los Angeles Times would seem to relate, with the meat substitue Quorn.

But a close read of the story reveals that "activists" really means just old Reason friend Michael Jacobson, professional food scold.

How hard could it be to craft a headline that actually conveys what the story says?

Comments

[FIRST]

First!

[Matthew Kudzin]

This article says “headlines,” plural.

But a close read of the links reveals that “headlines” really means just one story from the Los Angeles Times, picked up by several other outlets.

[Pavel]

Wait a minute. You mean that SOME journalists don’t go right to the source to double and triple check the claims they’re releasing to the public?

Oh God. Is Santa make believe too?

[Jeff A. Taylor]

Matt:

I deliberately sought out another ver of the story to make sure it wasn’t just a fluke. The hed could be changed at any point, if anyone actually cared to.

[Douglas Fletcher]

Is this stuff cruelty-free mycoprotein?