"Go Fruve Yourself!"; Sad-Sack Govt Attempt at Nutritional Advice Just May Start Revolution.

The USDA has given $5 million in your tax dollars to a University of Tennessee campaign that tells kids to "Get Fruved." Part of that grant is on display above in a 30-second that implores an unsuspecting college student (who I really hope is calling out a campus SWAT team) to "get fruved - grape style!" Where are ultra-restrictive campus speech zones when you need them?

Fruved is a portmanteau of fruits and vegetables and the campaign - like so many of these things - around awful videos and activites (such as "Join Team Banana").

Via cnsnews.com:

Other fruved.com website pages are still in development and feature an image of fruits and vegetables with the text, “Nothing to see here, yet. You can go Fruve yourself.”

“Ultimately the project will continue with high school students working with middle school students to develop and implement the project on middle school campuses and then middle school students working with elementary students to develop and implement the project in elementary schools,” the Fruved.com website says.

Hat tip: Robby Soave at The Daily Caller.

Am I wrong that this sort of shit gives the sadz? When you tally up the recent spate of government-sponsored "viral" marketing campaigns (such as the awful "brosurance" ads for Obamacare and the ACA GIF bracket contest [see image on right]), it's incredibly hard not to conclude that the Rapture has come and gone.

And then, I remember the past darkly and figure it's gonna be all right. Here's a 1970s-era PSA about "hankerin' for a hunk of cheese" that readers of a certain age will recall while thowing up a little bit in their mouths.

I'm willing to assume that the second cave painting at Lascaux was probably an anti-smoking ad. But simply because insipid official attempts to get us all to eat our vegetables and take out the garbage and not use certain drugs are eternal doesn't make them any less depressing.

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  • William of Purple||

    I'm convinced.

  • Dances-with-Trolls||

    No, what is depressing is that the money for this shit is extorted from people under threat of violence.

  • ||

    "Hey, dudes! I'm Cooly McCool, and I'm here to tell you about the dopest new trend in town: Obeying the Rules! Radical, bros!"

  • Rasilio||

    Hey, I loved those hanker for a hunka cheese ads when I was a kid. They never once changed my mind on what to eat for a snack but I loved the ads.

    That said as far as I am aware Schoolhouse Rock was entirely privately funded and did it better. I mean who can argue against the guys who made this gem...

    Tyrannosaurus Debt

  • Rasilio||

    Hey, I loved those hanker for a hunka cheese ads when I was a kid. They never once changed my mind on what to eat for a snack but I loved the ads.

    That said as far as I am aware Schoolhouse Rock was entirely privately funded and did it better. I mean who can argue against the guys who made this gem...

    Tyrannosaurus Debt

  • Zeb||

    I think my favorite PSAs from my youth are the Looney Toons ones warning of the dangers of cobra-like electrical cords and projecting pot handles on stovetops.

    Then there were the inharmonious personifications of the 4 food groups trying to sing together (remember when there were 4 food groups instead of a cup and a plate or whatever the fuck it is now?).

  • Rasilio||

    Lets not forget GI Joe

    Now you know, and knowing is half the battle

  • Loki||

    I mean who can argue against the guys who made this gem...

    RIGHT WING TEATHUGLIKOCHIKKKAN PROPOGANDA!!!!!!!!111!!11!!!! /progtard

  • Russell||

    Me eyes popped when I saws the Team Spinnach ad !. I yam going to asks them to hire Olive and Sweet Pea as consultinks.

  • brec||

    Fruved is a portmanteau of fruits and vegetables and the campaign - like so many of these things - around awful videos and ...

    In related news, recent studies confirm foods based on animal products contribute to dropping verbs from sentences.

  • ||

    So many good food PSAs from my childhood - hunka cheese, don't drown your food, make a Saturday, you are what you eat.

    I love Timer's trip through the human digestive system in you are what you eat.

  • Lady Bertrum||

    What, no one remembers Mr. Yuk?

    http://www.youtube.com/watch?v=wLsONa3gKIQ

    Nick, you forgot to mention Pajama Boy.

  • Mike A.||

    He's the GRAPIST! He GRAPES them in the mouth!

    http://www.youtube.com/watch?v=SZoiJM1vlfc

  • Joe_C||

    I'm sad to say they played the cheese one in the 80s and early 90s too.

  • GamerFromJump||

    These ads look so goofy because they're the result of homo governmentus trying to emulate humans. They can't do it, and their attempt fall right in the Uncanny Valley".

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