Eugene Volokh is the Thomas M. Siebel Senior Fellow at the Hoover Institution at Stanford, and the Gary T. Schwartz Distinguished Professor of Law Emeritus and Distinguished Research Professor at UCLA School of Law. Naturally, his posts here (like the opinions of the other bloggers) are his own, and not endorsed by any institution.
They Don't Call It "Go Ogle" for Nothing …
The Second Circuit gives "Google for a search engine" as an example of "Arbitrary and fanciful marks—i.e., those that make no logical reference to the product or service on which they are used." Yeah, right.