Starbucks Under Fire in China
Has been charging higher margins than other markets
(Reuters) – Starbucks Corp (SBUX.O) has been charging customers in China higher prices than other markets, helping the company realize thick profit margins, a report by the official China Central Television (CCTV) said.
The world's largest coffee chain is the latest foreign company to come under fire from official Chinese media, which has targeted other prominent foreign names like Apple Inc (AAPL.O), and comes amid a pricing crackdown by regulators.
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