(UPDATE 22 HOURS LATER: Whoops! You did it again! A second matching grant now matched. Thanks to everyone who helped double the impact of the generous $50,000 challenge donation we announced yesterday afternoon. Now we are so very close to our already-stretched goal of $420,000! Help us toke it over the line!)
You people are amazing. At 8 a.m. EST Thursday morning, I cajoled you into meeting a matching grant from an anonymous donor of $100,000 to our annual fundraising webathon, in which we rattle the tin to support and improve our journalism.
It took you just 26 hours to meet the match.
What does this mean? It means that even before the $100,000 grant was clocked, we had exceeded in both number of donors and total donations each of our first six webathons. It also means that our initial goal of $300,000 for the entire week has been rendered too modest, so we're kicking it up to…$420,000! (Natch.)
But here's the craziest development yet. Another generous anonymous soul (well, three, but they've combined into one entity for the sake of this gesture) was inspired by this exercise to put forward yet another matching grant of $50,000! What is even going on anymore?
I'll tell you what's going on: You people are absolutely enabling and inspiring us to produce more and better libertarian content. And now, you have a primo opportunity to double your money again!
Katherine Mangu-Ward explained the giving levels and swag; Nick Gillespie introduced our first-ever non-fungible token (NFT) auction (currently at $3,258 and counting!), I hyped our media-debunking work, we + Peter Suderman subjected ourselves to your questions (and each other) on video; and Katherine came back to highlight the great work of individual staffers. The reasons for the Reason-season are all there.
But now it's time to tickle the number centers of your brains. You match that latest $50,000 grant, and we'll likely blaze past $420,000, stagger toward the half-million mark, and maybe even compete for the title of Greatest webathon Ever. Let's make this happen, people!