A New Kind of Cannabis License in Colorado

A rare opportunity to get a license plate that says "BONG" on it


From 4:20 p.m. on April 1 through 4:20 p.m. on April 20, Colorado—the first U.S. state to implement recreational marijuana legalization for adults—auctioned the use of 14 cannabis-themed license plate numbers, including "BONG," "STASH," and "TEGRIDY," the last of which is a reference to the fictional cannabis farm featured in a 2018 episode of South Park. The priciest plate was "ISIT420," which sold for $6,630.