Brickbats

Brickbat: Women's Work

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The British Advertising Standards Authority has banned an ad for PC Specialist, which sells custom computers, because there are no women in the ad. The authority says the absence of women "strongly implied only men could excel in the specialisms and roles depicted" and "presented gender stereotypes in [a] way that was likely to cause harm."  PC Specialist says the ad implied nothing about women. The company says its customers are "87.5% male, aged between 15 and 35 years" so that's who its ads are aimed at.

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  1. featured “three men performing different activities on computers, including producing music and coding.”
    So which races weren’t represented in the ad? Austronesians use computers too!

  2. The company says its customers are “87.5% male, aged between 15 and 35 years” so that’s who its ads are aimed at.
    Thus perpetuating the vicious cycle of violence against women.

  3. Did the BASA just assume their gender?

    Also, I’d like to complain about the conspicuous absence of Muslims, Jews and vegetarians in the Happy Pig BBQ ads.

    1. “Happy Pig BBQ”? That’ll be an additional count of incitement to hate crime of LEO.

  4. On the other hand, maybe the women are all too busy to waste time on a computer.

  5. How the fuck do you cocksuckers know that none of the male actors were trans? Are you deliberately trying to “other” transgendered males? HOW DARE YOU lack consideration for trans-male actors?! Trans-male actors commit suicide at ten times the rate of non-trans-male actors. Is The British Advertising Standards Authority deliberately trying to murder trans-male actors??!

  6. The company says its customers are “87.5% male, aged between 15 and 35 years” so that’s who its ads are aimed at.

    LOOKS LIKE WE IDENTIFIED ANOTHER PROBLEM TO FIX.

  7. Back in my day there would have been a scantily clad spokesmodel draped suggestively over computer. Is that what they want?

    1. I know I do.

  8. The British Advertising Standards Authority has banned an ad for PC Specialist, which sells custom computers, because there are no women in the ad.

    Cool! Now no women will see the ad!

  9. If you want more women to buy your product make it pink and call it the Princess whatever.

  10. >>”87.5% male, aged between 15 and 35 years” so that’s who its ads are aimed at.

    Tawny Kitaen always looking for ad-work.

  11. How DARE they target ads at prospective customers! Don’t they understand the purpose of ads? It’s to promote Wokeness!

  12. “strongly implied only men could excel in the specialisms and roles depicted”

    Darn! We meant to imply that the ASA only sucks off male goats. Guess we’ll have to rework it to imply that the ASA sucks off all goats equally.

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