Hillary Clinton Fans Read Gawker, Trump Fans Read Men's Humor

Ted Cruz fans tend toward more traditional conservatives media while Bernie Sanders fans like Nerdist.

Hillary Clinton/Instagram

What can the reading habits of a presidential candidate's Twitter followers tell us? In comparing the media consumption choices of the top liberal and conservative candidates for 2016, we can see yet another reminder how atypical Donald Trump fans are for the Republican Party, as well as evidence that the fans of Sen. Bernie Sanders are some serious nerds. 

Compared to the Twitter average, followers of Sanders were especially likely to visit data-journalism site FiveThirtyEight, comics site The Oatmeal, and the blog Nerdist, according to a new analysis from DemographicsPro. Hillary Clinton followers were especially likely to read Gawker, Politico, and Jezebel.

Donald Trump followers are 12 times more likely than the Twitter average to read Men's Humor and 16 times more likely to read Fortune magazine. Followers of Texas Sen. Ted Cruz and Ohio Gov. John Kasich, meanwhile, are much more tuned into traditional conservative media, with Drudge Report, the National Review, and The Weekly Standard popular. 

DemographicsPro

Comments

[Tornado16nb]

I read 538.

Sanders fans clearly do not take away anything from 538s site other than saying they are in the tank for hillary

[Glide]

Once in a while 538 will have a post with a comments section, and it takes me aback every time how aggressively partisan readers of a fairly dispassionate data journalism site are. (for Bernie most notably, but they're around for any other given candidate)

[Spencer]

Bernie Bros are the worst.

[Bobarian (Would Chip Her)]

Not for nothing, but 136 X zero is still zero.

[Scarecrow & WoodChipper Repair]

Not for sufficiently progressively large values of 136.

[Bobarian (Would Chip Her)]

And really large values of zero!

[Scarecrow & WoodChipper Repair]

Ha ha, you fell into my trap --- progressives won't get your version of the old joke!

[Heroic Mulatto]

Whom do people that visit websites that replace the lyrics of anime opening songs with the names of Japanese AV stars support?

[Swiss Servator]

You, HM, you.

Please do not ever change.

[Heroic Mulatto]

Panta chorei kai ouden menei

[The Last American Hero]

Kreiger. They support Kreiger.

[Ken Shultz]

"Hillary Clinton followers were especially likely to read Gawker, Politico, and Jezebel."

Hillary Clinton followers think they're the coolest kids in school--but everyone avoids them at parties.

[Swiss Servator]

That is a fearsome 3 of Derp.

[Ken Shultz]

If those are you three favorite websites, match.com should run an algorithm that only shows that bunch to each other.

Why would anyone else ever want to meet them?

[Hyperbolical]

Well, supporters of Kasich and Cruz seem to be much more voracious readers than any of the other candidate's supporters. Don't know what that means, but it doesn't make Trump, Clinton and Sanders look like they can attract intelligent supporters.

[Ken Shultz]

No one ever went broke underestimating the intelligence of the American public.

[Glide]

You might be interpreting incorrectly what the stat is trying to say.

Kasich and Cruz supporters tend towards extremely niche conservative products, that's all. The volume of their reading is not relevant.

[Spencer]

Johnson supporters don't read at all. And SIV only reads articles that allow him to hate the Johnson in the comments section.

[Ken Shultz]

SIV hates his own johnson?

[some guy]

Whoever designed all those Twitter bots really knew what he was doing. A+ for consistency.

[Fist of Etiquette]

Drudge is a news aggregator. I'm not sure what you're reading there beyond headlines.

[Idle Hands]

bah humbug.

[Fist of Etiquette]

YOU KNOW I'M RIGHT.

[Jerryskids]

To be honest, all sites look like aggregator sites to somebody who never reads beyond the headlines. I'm only here for the alt-text myself.

[Stormy Dragon]

The Drudge Report results are interesting, considering it's so obviously in the tank for Trump, yet apparently only read by Cruz and Kasich backers.

Also, Breitbart seems to have chosen poorly going full trumptard.

[Swiss Servator]

I suspect the Ghost of Andrew Breitbart is raging at those who publish in his name, today.

[Spencer]

Ironically, that rage wouldn't be good for his blood pressure.

[HeteroPatriarch]

Trump supporters don't read.

[Diane Reynolds (Paul.)]

And none read Reason.

[Derp-o-Matic 5000]

And none read Reason.

What is that?

[Citizen X]

I'm only here for the 'tarded memes and SugarFree slashfic.

[Irish ?s Lauren Southern]

"And none read Reason."

This is based on if they read something more frequently than the twitter average, not the real frequency with which they read it.

[Diane Reynolds (Paul.)]

The twitter average... I keep reading those words.

[SFC B]

I didn't think it was possible for me to dislike Hillary more. Finding out her supporters are huge Gawker and Jezebel readers though does it.

[Derp-o-Matic 5000]

I think it's been clear for a while that anyone still supporting Hillary at this point must be evil or offensively stupid. This survey just confirms it.

[Krabappel]

That would explain why I can stand Bern victims more than Hill-tards. I hate everything that Gawker stands for as a company and their commenters are some of the most evil shitty people I have ever encountered.

Though, I wish Bernie-bros would put down The Oatmeal for a bit and pick up an Econ 101 textbook. 😐

[Spencer]

The oatmeal should do an economic 101 comic to explain it to them.

[janiceboliver]

I've made $64,000 so far this year working online and I'm a full time student. Im using an online business opportunity I heard about and I've made such great money. It's really user friendly and I'm just so happy that I found out about it. Heres what I do,

--------------------- http://www.richi8.com

[Francisco d'Anconia]

What do GayJo's supporters read?

[Citizen X]

Harlequin romances, mostly.

[HeteroPatriarch]

Outdoor Life and Reason

[Derp-o-Matic 5000]

I used to read Playboy, for the articles of course, but around October of last year, the articles all started to suck, so I gave that up and now just watch porn. For the articles.

[Jerryskids]

The writing on the wall. They're really bad at it, they think it's encouraging news.

"The Moving Finger writes; and, having writ,
Moves on: nor all thy memes nor gifs nor wit
Shall lure it back to edit half a line,
'Cause Moving Finger don't give a shit."

I may have misremembered that just a little.

[Bob K]

Guns and Ammo and House and Home

[JWW]

Reason 😉

[Irish ?s Lauren Southern]

IOW everyone's fans are decent people except for Hillary's

[Francisco d'Anconia]

WHY CUM GAYJO NEVER INCLUDED IN COMPARISON PIECE?

[Scarecrow & WoodChipper Repair]

Weird squirrelz manifestation; trifecta in play.

[Derp-o-Matic 5000]

HE'S NOT THE NOMINEE YET!! Stop letting the elitist political insiders make all the important party decisions!

[Spencer]

None of those included are the nominee yet.

[Haha, charade you are]

Cause ENB is secretly a supporter of the two-party system.

[Idle Hands]

I really have a pet peev with people saying the drudge report is something you get news from, all it does is provide editorialized links from other websites that actually produce news.

[Idle Hands]

The Oatmeal explains great deal about Bernie supporters.

[DOOMco]

Ive

[Crusty Juggler]

Eaten oatmeal with a Bernie supporter?

[Jerryskids]

Fed oatmeal to a Bernie supporter.

[Mustang]

This is really important stuff. Definitely the kind of thing elections should be focusing on.

[Derp-o-Matic 5000]

Seriously. This could have been an article about Trump!

[GILMORE?]

"compared to Twitter average"

If you're making "twitter users" your baseline average, i think you basically fucked your results before you got started.

"Retarded Prog" is the new normal?

[GILMORE?]

To clarify what i mean =

this is simply describing a narrow - and arguably irrelevant - slice of supporters for each candidate.

Hillary voters (or the "typical" ones) don't read Gawker.

They read People. Because they're 67yr old women in Ohio, not some 25yr old marketing assistant in SoHo.

[JWW]

Thats why the conservative sites are all like 100x the average progtard twitter user.

[Stephdumas]

Gawker....after what happened to them with the Gamergate and Hulk Hogan. I saw this blogpost about Gawker, Salon and HuffPo.
http://ageofshitlords.com/femi.....d-revenue/

[Illocust]

Huh, interesting point about archive.it. I remember that becoming heavily popular during GamerGate, because people wanted to be able to share what was being said about them but at the same time didn't want to give the websites cash for badmouthing them.

I haven't seen it being used since, though. Does anyone know if certain sections of the internet are still using it frequently?

[Illocust]

Interesting how Hillary fans read one site that is about to shut down by lawsuits and another site that can't support itself without donations from the authors fathers (I'm pretty sure that's Jezebel and not Salon). Makes me wonder why such a huge chunk of poulation can't seem to support its own websites without them imploding. Old conservatives turned Fox into a juggernaut that hasn't even gotten into spitting distance of legal pit falls. Libertarians followed their philosophy and made this magazine. Younger conservatives built up National Review and other conservative sites.

[Irish ?s Lauren Southern]

"(I'm pretty sure that's Jezebel and not Salon)"

No, it's Salon. And it's not the author's father, it was Elizabeth Hambrech's (the CEO's) dad, as well as John Warnock, the co-founder of Adobe.

The fact that Salon is kept afloat with millions of dollars of money from tech corporations is just wonderful.

[Illocust]

I don't read Salon. Is it as open as Reason is about the website running off donations from rich people, or is it a dirty little secret?

[GILMORE?]

Dirty little fact that no one ever talks about

[Irish ?s Lauren Southern]

Salon is worse than Reason in that regard. Maybe I shouldn't say 'worse' since there's nothing wrong with running off donations. It's what pretty much every political magazine does, so it's not surprising that online political mags like Salon would, too.

In Salon's case, though, I suspect they're running a much bigger deficit than Reason. Salon had lost 80 million dollars *by 2003* and they'd only been running 7 years. Their losses are in the hundreds of millions.

[Suthenboy]

"Salon had lost 80 million dollars *by 2003* and they'd only been running 7 years. Their losses are in the hundreds of millions."

How is that even possible?

Oh...got it.

[Illocust]

Good lord, how can they even spend that much money? A good writer should be 60 k a year max. A hundred full time writers would only cost them 6 mill a year. Add in server costs, editors, and support staff, you should end up in the 8-9 mill range a year. They must essentially be making no profit period and hosting some lavish parties to get up to those loss numbers.

[Irish ?s Lauren Southern]

It turns out they've managed to tone down their losses since 2003. Their current losses are "only" 120 million, so they've lost 40 million dollars in the last 13 years.

[Bob K]

Interesting how Gary Johnson

[invisible finger]

Salon needs some quantitative easing.

As in, easing up on their quantity of articles. Easing to zero should stop their red ink.

[Irish ?s Lauren Southern]

Incidentally, Jezebel is *part of Gawker* so if Gawker gets shut down Jezebel might go to.

They might spin it off though.

[Illocust]

It'll get spun off. Someone will want that name brand. New management could either be saner or worse though.

[SFC B]

I'd toss some serious money into a Reason-commenter kickstarter to buy Jezebel at fire sale prices.

[JWatts]

OMG why? I don't think you could wash off that form of taint.

[SugarFree]

You turn the site over to Warty and me.

[Irish ?s Lauren Southern]

Turn it into a website for libertarian women. Publish Virginia Postrel and...uh...uuuuuuuh

Mostly just Postrel, I guess.

[Pan Zagloba]

Cathy Young, ENB, KMW, Megan McArdle (unless John pays much much extra) and your muse.

I'd subscribe.

[Illocust]

You could post Cathy Young, ENB (outside abortion she's fairly solidly libertarian), and maybe Christina Hoff Summers.

[DOOMco]

Seconded

[Mr. Flanders]

Omg so would I.

[Crusty Juggler]

You know, I have a bone to pick with the fact that people are claiming that Drudge is a news source. It is a news aggregator, that's all.

[DOOMco]

Who reads Reason?

[HeteroPatriarch]

Tulpa, Dunphy, Mary and Tulpa, Dunphy and Mary's sockpuppets. And me.

[Citizen X]

Ok, but as we all know, you're a Tulpa sock too.

[GILMORE?]

They had a reader poll ... in 2014? I can't remember exactly when. It wasn't that long ago. Which was the year of the Millenial? 2014? I think that's right.

[Chipwooder]

At Reason, *every* year is The Year of the Millenial.

[GILMORE?]

This isn't it, but its good enough

90% male; 50 years median age; 64% married; 77% have a 4-year college degree or better; 53% of readers have a household income of $100,000 or more; 27% have a net worth of $1 million or more

Also Reads =

Scientific American 9%
Wired 11%
Consumer Reports 12%
Forbes 12%
National Review 12%
The Economist 18%

[Irish ?s Lauren Southern]

Educated, middle age rich white men. That's about what I expected.

[Suthenboy]

Those stats are like my portrait...minus the SciAm. I gave up on them when they went in the tank for AGW and their articles started reading like science for high school kids. The last issue of Popular Science I read 40 years ago had better stuff.

[Irish ?s Lauren Southern]

Well, today Popular Science publishes stuff like whiny SJWs saying neuroscientists should stop looking to see if there are any differences in brain chemistry between men and women.

You shouldn't try to do scientific research if the results might contradict left-wing orthodoxy, said the science magazine.

[GILMORE?]

Those stats are like my portrait.

I've always thought of you as 90% male.

[JWW]

Well, admittedly that's way more than most nowadays.

Hell, I think you'd be hard pressed to find a beta prog "male" that would own up to 50%.

[Robert]

SciAm went off the deep end ~30 yrs. ago, maybe 25. Too bad.

[DOOMco]

Yes, half that, not married, no, no, no.

[Chipwooder]

In this week's "I guess I'm officially old now" moment - I have no idea what Nerdist or The Oatmeal are. Never heard of either one.

Can't say I care, either.

In other news, reading Jezebel regularly ought to be grounds for disenfranchisement. Such people are on the verge of being too stupid to remember to breathe.

[Illocust]

The Oatmeal sometimes has funny page comics and lots of dumb how long would survive the zombie Apocalypse quizzes. An hour on the site is all you need to read all their good content.

[Crusty Juggler]

Hillary supporters read old copies of Ms. Magazine while Bernie supporters flip through Outside magazine, and they give themselves a few minutes of respite while they gather together and listen to Prairie Home Companion?

[Citizen X]

That is disgusting.

[Crusty Juggler]

Also fact. A fucking literal fact, literally.

[Bobarian (Would Chip Her)]

Realize, of course that this is based on twitter and the 'average twitter user'.

Tallest midgets, smartest retards, prettiest Jezzie readers,...

I'll take statistics that don't mean anything for $1000, Alex.

[GILMORE?]

technically, "variation from the average twitter user" (as though that population has any significant overlap with the average voter), but basically the same point i made above.

[Suthenboy]

So who reads Salon? I am sure Bernie or Hillary supporters would eat that commie shit up.

Also...*snicker*...Jezebel? That is the worstest, craziest shit on the internet.

What I take from this is that the left is disconnected from reality.

[GILMORE?]

Jezebel is like Human Events compared to Everyday Feminism or Feministing.

[Irish ?s Lauren Southern]

Shakesville is even worse because Melissa McEwan actually appears to be mentally unstable.