Can Healthy Fast Food Change Eating Habits in Watts? This Chef Thinks So.
Food truck revolutionary chef Roy Choi wants to knock out food deserts with healthier fast food.
Originally from an immigrant Korean family, Roy Choi made his fame as an early adopter of food trucks and brought Korean Mexican tacos to Los Angeles.
But now he's trying to bring healthier food choices to low income neighborhoods, starting with Watts in South LA.
Reason TV producer Alexis Garcia interviewed Roy on why he loves Watts and his plans give back to underprivileged American neighborhoods through food.
"We're in Watts. We're right in the heart of the Jordan Downs projects," states Choi. "The best picture I could paint is a place filled with history, love, smiling faces, and beautiful people."
Watts has never fully recovered from the 1965 riots that left the neighborhood in ruins—and over 50 years later economic hardship continues to define the area. Today 40 percent of residents live below the poverty line and Los Angeles' Health Atlas shows Watts residents have the lowest life expectancy rates in California.
Choi hopes that LocoL can begin to reverse this trend by serving up healthier fast food with a menu that includes classics like burgers and tacos, but also lighter options like tofu bowls and fresh green juice.
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That god damn term - food deserts - needs to die.
Choi hopes that LocoL can begin to reverse this trend by serving up healthier fast food with a menu that includes classics like burgers and tacos, but also lighter options like tofu bowls and fresh green juice.
And I wonder what's going to sell better...
The idea that people would only eat tofu if it were available is absurd. But at least he's putting his own money where his mouth is.
I hope he at least makes tofu dogs out of the tofu.
"Originally from an immigrant Korean family"
Nope, not gonna tell a dog joke, wouldn't be prudent.
I hear they only eat a specific breed of dog, which is not that cute.
I heard that black dog tastes best.
Yeah, it's no concern of mine if he wants to spend his money developing this - and there's likely a market there he can do quite well in - but to act like this is the secret to a healthy populace is fairly absurd. Even in low income neighborhoods, you can still make healthier choices if you want. I lost over 100 pounds while still eating fast food quite frequently. Plenty of places have salad options and if you are just picky about some of the toppings (take of croutons, don't dump the pack of tortilla strips on, etc.) and dip your fork in the dressing rather than dumping the huge packet of dressing onto the salad, you're fine. Or, if you don't want a salad, order a grilled chicken sandwich and take the top half of the bun off, or occasionally order the burger and just eat it without the bun.
Admittedly, I had an easier time with it because I know how to cook and have the time to make dinners because I'm not working three jobs. But if you're short on time, skip one meal a day until you can buy a $50 crockpot (won't take too long if you're eating fast food anyway), buy food in bulk so it's cheaper, then dump whatever you want in there each morning and turn it on. 99% of people in this country could easily eat healthy, or at least healthier, if they just wanted to and got some basic education on nutrition.
I disagree with this. A heap of iceberg lettuce and a slice of mealy tomato does not a healthy meal make. Whenever I travel, I am appalled at the lack of healthy food available in small towns or poor neighborhoods. Of course, much of this is lack of demand, so the people who live there can't really complain. But a lack of education is also to blame, and noncoercive efforts to remedy this should be applauded.
"Whenever I travel, I am appalled at the lack of healthy food available in small towns or poor neighborhoods."
I've noticed the same thing about some of the world's largest and sophisticated cities. They all have hundreds of 7/11 style shops which stock enormous amounts of chips and sweets, but nothing that would serve as a hearty meal. I think the shops want it that way and can make more money if the concentrate on moving junk food.
There are very few americans who would not benefit from several days of fasting .
I'm not recommending it as your primary diet. The best solution is still to learn to cook for yourself. But if you're forced to eat fast food for lunches because of time or whatever, you can make it happen and stay fairly reasonable with stuff that's already available. And if more people were making those choices then these restaurants would roll out better options. If you live in a town where it's impossible to get your own groceries within a reasonable amount of effort then you probably need to just move. But I seriously doubt many people are in that situation; they just like burgers.
And like I said, zero problem with this guy opening these restaurants, if the food's good I bet they'll be successful. I just doubt there will be any significantly noticeable impact on public health. I would think a nonprofit that takes donations so it can sell food cheaply and then offers free cooking lessons would be more effective. You could get large-box grocery stores to donate fruits and veggies they would normally toss because they have some (purely aesthetic) deformity, sell them for a very minimal price in these neighborhoods, pass out some recipe cards with them and say "if you don't know how to do anything on the card, come down any night this week and we'll show you."
Agreed.
You know what will happen?
White people will move into Watts. and then more 'healthy food options' will appear. And more white people will move into Watts. etc. etc. etc.
Spike Lee hardest hit.
Make a sandwich. Drink ice water. It's a check of a lot cheaper.
I'm not sold on the idea that tofu is any healthier a food than is ground beef, at least for men anyway. It certainly is no healthier than chicken. If it wasn't for some bad 50 year old nutrition science, we might actually view ground beef as a bit of a "superfood."
I was speaking to perception. Red meats aren't unhealthy. A lot of the crap that gets sold as 'healthy' just seems like empty calories to me.
"But at least he's putting his own money where his mouth is.
And now that EBT cards can be used in many fast food joints, he's putting some of ours in his pockets as well.
Could not agree more. There needs to be some long lasting serious punishment for desecrating the english language with terms that are intrinsically either nonsense , lies or both , such as "food desert" .
I used to love food desserts, but I've had to cut down.
You go, Roy. I hope he succeeds.
And outgrows proggie nonsense like "food deserts".
The term "food desert" refers to the fact that no one is gardening or producing any food in the inner cities, not that no food is available. Or at least, that was the original meaning.
Never heard that. I thought it was defined as "there isn't a full-service supermarket or farmer's market nearby."
Where "nearby" suddenly shifts in meaning, depending on whether the area is classed as "urban" or "rural."
Have to drive 5 miles to a grocery store when you live in an officially "rural" area? Suck it up, rube! Have to drive 1.5 miles when you're in an officially "urban" area? OMGWTFBBQ! We need MOAR GOVERNMENT to solve this terrible problem!!!!
There are no food deserts. People like "unhealthy" fast food because it's fast, cheap, and good. Very rarely do other aspects of our lives hit that trifecta.
"People like "unhealthy" fast food because..."
... since the time humans came down from trees they've been blessed with an insatiable appetite for sugar and fat. At one time it made sense to gorge on food that fit the bill; our survival may have depended on it. These days gorging on sugar and fat no longer makes sense, regardless of what our tastes tell us.
The New Democrat Man* will know better.
*Not actually a man.
"The New Democrat Man* will know better."
Unfortunately knowing will only take you so far. This is a case where feeling trumps knowing.
OT -
"No justice, no peace! No justice, no peace! No jus...gosh, we're getting bored, let's do something else."
Smokin' marijuana is more fun than drinkin' beer
But a friend of ours was captured, and they gave him 30 years.
Maybe we should raise our voices, ask somebody why
But demonstrations are a drag, besides, we're much too high
"Trask, who was involved in a dispute with a contract parking attendant who says he used a racial slur, issued a public apology this week. The parking attendant, Shelvia Underwood, has sued Trask, who has denied using the slur."
There's the problem - he apologized. If you used the slur, then just own up to it. If you didn't, then this employee is lying in order to make a buck at the expense of your livelihood and you don't owe her shit.
Also, the fact that one of the eight protesters left early for a poetry contest is both hilarious and sad.
""Occupy Wall St. yielded zero productive outcomes... hell it didn't even result in 'education' of the protesters about the nature of their complaints.... it didn't grow the movement, or gain it any establishment allies... or even expand its base beyond the juvenile-unemployed-activist types....
Therefore = Let's emulate that model now for everything!""
Is this really true? A lot more of what they wanted is getting legislated than the Tea Party. Minimum wage hikes as one example.
Minimum wage is a perennial topic for liberal economists. You'll have to come up with something less predictable to show they have had impact.
They don't work much, so they save up their energy for protesting when someone wants them to work more.
This was actually supposed to be a reply to the French protester link, but it may fit here as well
While I think the whole "food deserts" crap is total bullshit, I do appreciate broadly what he's doing, seeing a problem and trying to fix it. To often people bitch about "corporations" or "businessman" or whatever the fuck, because they don't feel like they have any choice other than to just passively take whatever comes their way, that they are powerless. When people say crap like that to me, I tell them "well if you think people actually want that, there's nothing stopping from going Ing and doing it yourself," and that's the whole point of capitalism. If "food deserts" are an actual problem that should be solved, then this guy will be able to fill demand, and get rich himself by helping people. If they aren't (which I doubt they are) he will fail, and maybe learn something. People ain't entrepreneureal enough these days, it's good to see people trying to solve a problem themselves instead of waiting for daddy government to do it for them.
"To often people bitch about "corporations" or "businessman" or whatever the fuck, because they don't feel like they have any choice other than to just passively take whatever comes their way, that they are powerless. When people say crap like that to me, I tell them "well if you think people actually want that, there's nothing stopping from going Ing and doing it yourself," and that's the whole point of capitalism."
Agreed. And what I really love is when "progressives" try to claim that their economy-killing policies are actually good for profits in the long run. If that's true, why do anything at all? If market forces really do reward paying burger-flippers $15 per hour, why not just let it happen on its own?
It stems from a beleif that people are idiots who normally act either out of pure ignorance or legitimate malice (they get pleasure from hurting their employees, even if it costs them money), and that the only way anything would ever change is when the government blesses us with wonderful innovations (ignoring that the government is just made out of people, and usually people who were too dumb to make it in the real world to boot.)
No, that's not what he's doing.
""It is not from the benevolence of the butcher, the brewer, or the baker that we expect our dinner, but from their regard to their own interest.""
if he doesn't think he'll make a buck, he wouldn't/shouldn't be doing what he's doing. if they "eat healthier" instead of just chowing down on his burgers and tacos, that certainly "nice" but it isn't a business case for opening a Whole Foods in Compton.
But that's why the market's great. People tend to naturally be greedy, and to satisfy their greed they need to do thugs for others that benefits those people. When I was a kid, I had a lemon aid stand to make some money, and not only did I help my self, I helped all the people who ended up getting lemon aid. Greedy bastards seeking profits have don't more to advance humanity than any other single group in history.
smdh
like suburban welfare, then
Damn I hate this phone
"When I was a kid, I had a lemon aid stand to make some money"
Did you have a permit for that? Did your facility pass the health department's inspection?? I bet you hired the 7-year old neighbor kid as a helper and didn't even pay him the minimum wage plus health insurance that included drug rehab services and prenatal care!! You monster!
/nanny statist
I live in an Ohio town with a population of around 25,000, and the entire southwest quadrant is designated as a USDA food desert. This is despite the fact that the alleged food desert includes the following within its boundaries:
- A Kroger with a well-stocked fresh produce section
- A farmer's market in the summer months
- Numerous non-fast food restaurants that serve a wide range of budgets
- A neighborhood meat market that also sells local produce (I'm actually grilling some of their flank steak for fajitas tonight)
- A bakery
Sure, they have fajita meat, but I bet you had to make your own marinade.
for some reason, 'food desert' sounds like 'make-work program' but I could be wrong.
They do the same thing around here. I'd be hard pressed to find a residential area without at least 1 Wal-Mart within walking distance, and there's generally both a supercenter and a neighborhood market. I suppose the large bins of vegetables there aren't fresh enough to bring us out of the food desert.
There's a local radio ad that plays nearly every other commercial break about "ending food deserts." It's maddening.
Lancaster, Ohio IS a food desert. Well, they had a White Castle.
if he makes food that people want to eat at prices they are willing to pay, isn't that how it's supposed to be?
Just wait until he's regulated out of town.
Yes, but if you do it while parroting proggy speak you're less likely to get regulated out of business in California.
Or you can go to the Sahara desert, where "a typical meal is camel milk with dried dates or porridge with butter sauce."
(slideshow)
I've made myself hungry...bye for now.
Camel butter. Probably tastes gamey.
Watts has never fully recovered from the 1965 riots that left the neighborhood in ruins?and over 50 years later economic hardship continues to define the area.
If a location in as prosperous an area as the LA basin can't overcome something that happened 50 years ago, it might as well be nuked from orbit and the radiation used to generate electricity.
Seriously, what the fuck? That place isn't a food desert. It's a civilization desert.
it's a mystery, isn't it? I am sure that policy decisions have nothing at all to do with this.
Great Society my fucking ass.
the government was deprived of its tax base by businesses who weren't comfortable with the occasional riots racist and unwilling to share with the community
These people really get it
As far as dining out, I think it's more portion sizes than anything. My wife and I will often split a dinner and it's plenty. It's crazy to me how much food gets put on an appetizer. They usually look to me like they are for 6-8 people, not 1-2. It is surprising to me with all the health conscious people that a lot of restaurants have zero options other than salads. How about a shrimp cocktail appetizer? Or maybe some cottage cheese or veggie side option instead or 5 orders of fries with every meal. I think there is a market for it, but I think most people that want to go into that business want to serve a certain type of menu. The margins maybe not as good on those lighter options.
The margins, per portion, are probably fine. The problem is market penetration. Not as many people want that kind of food relative to the "junk" food sold at most places. Therefore you either have to be an extremely wealthy early adopter than can absorb substantial losses in an effort to create a niche market or to change eating norms for enough people to sustain a dedicated customer base, or you sell people what they want now and have a greater chance at profitability in the short run.
For most entrepreneurs it's a no-brainer.
Well if I were ever crazy enough to get into the restaurant business I would probably do BBQ so I can't say much:)
You mean you'd be selling something that is predominately protein and fat with a little bit of carbs?
That's something to be proud of, from a nutritional standpoint.
As for taste, I'm sure it would be wonderful, as long as it's Carolina BBQ instead of that Memphis or KC shit.
True. I like a dry rub. Sauce on the side.
Vinegar, with vinegar on the side.
SIV knows what's up.
With hush puppies slaw and boiled potatoes. 4 out of 5 times the Brunswick stew sucks so avoid unless you know what it is.
I had to Wikipedia for Brunswick stew, which otherwise I'd imagine to be made of bowling equipment.
Church's fried chicken used to have several vegetable choices. Guess they didn't go over well.
When I go to a restaurant and the portions are too big that tells me the food is probably crap.
It tells me their customer's don't like to leave hungry.
I mean "too big" - like enough for two people on one plate. I see that a lot.
When eating out, it's not about the portion you need, it's about the portion you're given.
Socialism = sitting on the worlds largest oil reserves and telling women not to use hair dryers because of an energy crisis.
http://www.independent.co.uk/n.....76246.html
Look, us capitalist pieces of shit are ruining the environment with our materialist decadence and excess (read: having things), and if we don't change, we're going to run out of oil. This will mean we won't be able to run our cars and use electricity.
That's why the solution is to stop running our cars and using electricity, the only way to save our way of life is to obliterate it.
"Socialism = sitting on the worlds largest oil reserves and telling women not to use hair dryers"
Capitalism = sitting on the worlds largest oil reserves and telling women not to drive cars or show their hair
Capitalism is considering the charging of interest (riba) to be one of the 7 most heinous sins in the eyes of Allah?
You would be surprised just how flexible Capitalism can be.
To call sharia-compliant banking and finance a variety of "capitalism" stretches the semantic field of the term well past its breaking point.
But you knew that already.
I wouldn't be so sure this fuckcushion knows anything.
Fair enough.
"To call sharia-compliant banking..."
The Saudi Monarchs have been banking according to Wall Street's rules for decades now. (It's called petrodollar recycling if memory serves.) If you seriously think this will change any time soon, why not position yourself to make money from the transition? You can be sure many will be caught flat-footed by such a dramatic turn of events.
What the hell does that have to do with your trite attempt at a comeback @5:04?
Just admit that you wrote what you wrote without thinking and, thus, put foot firmly in mouth. There is no shame in it as it is what we have come to expect from you.
"admit that you wrote what you wrote without thinking"
With or without thinking, the issue is whether or not the Saudi Monarchy operates under Capitalist rules or Koranist rules I say capitalist rules. What say you? You are welcome to give both a response without thinking and another with thinking if that makes you feel more comfortable. But, fair is fair, you have to tell me which is which.
No, mfalseman, the issue was that you responded to AlmightyJB's observation that Venezuela is representative of how command economies squander the wealth-generating intentional of natural resources by stating that certain ethno-religious elements of Saudi Arabian Wahhabist culture were representative of capitalism. I merely pointed out that your non-sequitur is nonsensical.
*potential
"were representative of capitalism..."
Never meant to say that the Saudi Monarchy were representative of capitalism. It does, like Venezuela, have a pretty big share of the world's oil though, and it is totally integrated into capitalism. It's a particular variant of capitalism that happens to forbid women from driving cars. There is nothing stopping one from being a capitalist and a woman driver denialist. Capitalism is a house with many rooms. There is even one which welcomes a state ruled by a communist dictatorship.
mt,
You have to bring up a topic that is apropos to the subject in question. A country with major energy resources with energy supply issues is different from a nominally capitalist country with misogyny issues.
You would have been better off saying women can't own capital in SA, or can't open savings accounts.. That doesn't mean SA is capitalist, but at least it is a similar argument.
"You have to bring up a topic that is apropos to the subject in question"
I did. In both cases oil rich country women are forbidden to operate certain types of equipment. Hair dryers in one case, cars in the other. We at Reason deplore the former and pooh pooh the later.
I wasn't aware that car driving and hair drying were integral to a capitalist system.
My opinion of SA has not been expressed.
"I wasn't aware that car driving and hair drying were integral to a capitalist system."
Nothing is integral to a capitalist system. Not women drivers, not democracy, not a free press, nothing. As I said, it is a house with many rooms. You might find this disconcerting. Thinking that capitalists would never stoop to do business with a slave state like China, but they do. And places like Israel or Saudi Arabia or even Venezuela. Willingly without anyone forcing them.
That capitalists do business with Saudi Arabia or Venezuela does not mean that these two countries are in any way capitalistic.
" not mean that these two countries are in any way capitalistic."
They may not fit your bill as capitalistic, but they meet Wall Street's standards. They seem happy to sit down and deal with each other. Do you think these deals are coerced? Is that your objection?
You are a fucking idiot, but regardless...how about socialist states that have banned homosexuality? Confusing economic 'systems' with law codes and cultural norms is fucking retarded. You had no point even if we accept the ridiculous assertion that the Saudis are capitalist.
"You had no point even if we accept the ridiculous assertion that the Saudis are capitalist."
The Saudis have dealt with Wall Street for decades. What more evidence do you need? Is China a part of the Capitalist system? Is the US?
"how about socialist states that have banned homosexuality? "
Yes, I agree. How about them?
WTF are you talking about
OT: Jordan Spieth is a hell of a player, but it's almost impossible to watch him play without commercial breaks. He plays so slow, Jim Furyk and Kevin Na would be asking if they can play through.
Are you single tonight? A lot of beautiful girls waiting for you to http://goo.gl/WbbNre
http://www.twincities.com/2016.....g-lsd-ale/
So..........I guess the government controls the alphabet now.
Call it what you want, but Indeed Brewing Company can no longer market or label its seasonal spring honey beer as LSD Ale.
The feds made the brewery change the name of its Lavender Sunflower Date (that's where the acronym came from) Honey Ale so that the acronym was no longer apparent.
I'm Leary of this change.
I heard you were dead.
No, no, no, no, he's outside, looking in..
https://www.youtube.com/watch?v=6EXCIWlm1fs
Wells Fargo settles with Govt Over Mortgage Losses
Narrative = evil banks lied about quality of mortgages, leaving the govt (via the FHA) "holding the bag"!
Facts ignored by journos =
Wells Fargo mishandled $1.2 bn in business... with an govt entity that isn't even held responsible for 10X those losses.
And guess who thinks they're awesome
The Dollyrots?
I like their songs but her vocals are always badly overproduced. Like maybe she can't really sing
I would like a link to factual statement. It's not that I doubt you I just like sourcing.
I can't believe no one went to prison - or at least held accountable - for that whole mess in 2008.
Well, I think they nailed a couple of scapegoats but the main architects are still around and if I'm not mistaken still lecturing if not forming policy.
They're gonna start over. Watch. They're just gonna change the name.
$15 Minimum wage may not be as spectacular a disaster but it will have a negative impact.
Food desert you say?
Obama slammed Republican candidates for their "terrible ideas" on how to combat ISIS
.....Meanwhile... US Deploys B52s to Qatar to Combat ISIS
they make clear = No Carpets will be involved!
For clarity =
B52's fly no lower than 10,000 feet. And the smallest bombs they drop are on the order of 500lb JDAMs. they need "boots on the ground" to be "pinpoint accurate"
Basically, this is what a Cruz policy would have looked like anyway. This is why talk is bullshit compared to 'things people do'.
Asians are weird, dude.
You're telling me?
The girl with the big chin looks exactly like someone i know.
Could be, the production company is NYC-based.
So you just *assume* that an Asian girl is named Chin?
Damn straight. It's not as if Korean-Mexican fusion gave him a lack of options.
Raven hair and ruby lips
sparks fly from her chains and whips
wooo hooo witchy woman
"Inside The World Of Witches Who Practice BDSM...
"...Age range and attire at the Sacred BDSM workshop ran the gamut, from teens to retirees, from tie-dye to military, mesh bodices, combat boots, utilikilts, flowing skirts and hair dyed every shade of the rainbow....
"...A young woman spoke about how discovering BDSM helped her recover from sexual trauma, and several sex workers discussed the Pagan archetype of the "sacred whore," and championed the concept of sex work as a form of spiritual practice."
https://youtu.be/ib9Jz9iydeQ
French student protests may be stupid and evil, but at least they're not as lame as in the U.S.
"In Paris, students threw paint and eggs at the police. At least one police officer was knocked to the ground ..."
Sacrebleu! What were they, ostrich eggs??
No, French guys.
To be fair, they get a LOT more practice, and there's decades of history for them to live up to.
Its not like the US, where college kids haven't really protested properly since the 1960s.
They know how to do it right. Set shit on fire. throw bricks. Wave hammer&sickle; flags. They don't fuck around. Whereas American kids cry and go home if one kid gets a whiff of pepper spray.
With that semicolon, you mean they wave real hammers & sickles as well as flags? Formidable!
Food desserts? Really? This is as dumb as your global warming articles.
OT: watched Zootopia yesterday. Wow...that came out of nowhere. Did not expect Disney to create the best animated film since The Incredibles. Idriss Elba is best (water?) buffalo.
"Idriss Elba is best (water?) buffalo."
Racist racist racist
That was fast.
I'm already camping out at your mom's, and I refuse to leave until she "meets my demands," if you know what I mean.
Ignore that last joke, too crude and obvious.
You know what else has been described as crude, obvious, and fast...
My ding-dong?
The neighborhood I grew up would have been considered a food desert. We didn't notice though because my family ate out maybe once a month, tops. Food deserts seem to mostly affect richer, privileged people who need to eat out wherever they go. Those poor things.
I really like what Roy Choi is trying to accomplish, however I would not work the Tofu angle. I would work the Kimchi, pickled vegetable angle. Flavor profiles that your customers already have a palate for. In other words use pickled vegtables instead of condiments to flavor your Burgers, or sandwiches. Maybe use Anadama bread, that has corn meal, and molasses instead of a plain white bun. (corn is cheap, and so is molasses)
Also soups, and pasta.
Remember you are competing with Mac Donald's, and Taco Bell. =)
Goddamnit now I'm hungry !!!!!!
Thank you Mr. Swain !!!!!!
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Nuh-uh!!!
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Supply does not drive demand.
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Actually, the idea to bring healthy food choices to the less economically stable neighborhoods is great.essay writing help
However, eating a healthy, balanced diet doesn't mean surviving solely on carrot juice, rabbit food and bird seed. All you have to do is really simple. Eat from a wide variety of food groups in the right quantities to maintain the energy and nutrients a healthy adult needs.