News Corp. Acquires Social News Startup Storyful

Will pay $25 million

Rupert Murdoch's publishing group News Corp. said Friday it had acquired the "social news agency" Storyful, which seeks to merge journalism with social media.

US-based News Corp. will pay $25 million for the Irish-based start-up, according to a statement.

The firm acquires and distributes video and user-generated content to its partners, and provides social media dashboards, analytics and other tools to news organizations to help improve their news and advertising efforts online and on mobile platforms.