Netflix Redesigns Online Video Interface

Targeting users who watch on their television sets

To encourage members to watch even more online video than they're viewing now, Netflix will start rolling out a new look on Wednesday, one that is designed to make it easier to learn about TV shows and movies.

The revamped look, the most extensive redesign the Los Gatos company has done in years, is primarily directed at the majority of subscribers who do their viewing on their big screen TV monitors.