Obamacare Officials Reportedly Worried About Consumer Sticker Shock

According to internal documents

Officials expressed concern that the next shoe to drop in the evolving story about the Affordable Care Act would be disappointment from consumers once they are able to get on the troubled HealthCare.gov website – disappointment because of sticker shock and limited choice, according to a new document obtained by CNN.

"Mike described a general concern of PM (Project Management): getting to the point where the website is functioning properly and individuals begin to select plans; the media attention will follow individuals to plan selection and their ultimate choices; and, in some cases, there will be fewer options than would be desired to promote consumer choice and an ideal shopping experience. Additionally, in some cases there will be relatively high cost plans," say the notes from the Obama administration's Obamacare 'War Room' from one week ago.

Project Management is a reference to those individuals in the Obama administration tasked with standing up the Affordable Health Care law at the Center for Consumer Information and Insurance Oversight.