Straight from the horse's mouth, a campaign e-mail from DNC Chairwoman (and Congresswoman) Debbie Wasserman-Schultz laying out Democrats' strategy for 2014 "and beyond":
Recruiting and training top talent. Our party is only as strong as the people in it. So we're going to focus on identifying great candidates for state and local offices, training organizers across the country, and helping talented young people from all backgrounds break into politics through our Hope Institute program.
Maintaining and building our digital edge. A big part of the reason we won last year is because our online program and tools were light years ahead of the Republicans. But that's the thing about cutting-edge technology—it stops being cutting-edge pretty quickly. We're not going to rest on our laurels. We're going to work hard to maintain our edge while developing the next generation of tools.
Expanding access to the ballot box. Every single thing we do as a party centers on our most fundamental right as Americans—the right to vote. You've seen Republicans across the country restrict that right by taking advantage of the recent Supreme Court decision to gut the Voting Rights Act. And we're going to be fighting back by launching a national voter protection program.
Holding Republicans accountable and promoting the Democratic agenda. You've heard Republicans talk a lot about how they're "rebranding" their party and agenda to be more inclusive after last year's election. But if you've been paying attention to the policies they're supporting, you've noticed that they've only gotten more extreme. We're going to make sure they don't get away with that bait-and-switch.
In the email she called it a "winning plan" and asked for money, natch. Notably, the Democrats' strategy doesn't appear to include anything more substantive than lip service to a nebulous "agenda." Why focus on issues when you can TEAM BLUE it? According to a BuzzFeed report, Democrats have been enraged Wasserman-Schultz is using her position as chairwoman to advance her own political ambitions.