Blackberry Reportedly Planning to Spin Off Black Berry Messenger Service

Probably the most popular component of Blackberry

In a move that should surprise exactly no one, BlackBerry is said to be thinking about spinning off BBM into its own subsidiary company called BBM Inc., says the Wall Street Journal. As BlackBerry faces the prospect of potentially having to part out its more valuable assets for sale, BBM is a natural opportunity that comes to mind, and the recent decision to take the messaging platform to both iOS and Android makes a lot more sense once you consider that a means of fluffing the brand prior to a potential sale.

Giving away the proprietary mojo of BBM made little to no sense if you didn't consider this one of BlackBerry's strategic plans down the road; the company has long-touted BBM as one of the primary reasons that people come to and stay faithful to BlackBerry. If you give them the opportunity to take BBM with them, there's one less barrier to switching.