For 45 days, we'll be celebrating Reason's 45th anniversary by releasing a story a day from the archives—one for each year of the magazine's history. See the full list here.
Writing in Reason's March 2002 issue, Charles Paul Freund explained how commercial cultures liberates Islam–and the West.
Who will ever forget the strangeness of the first images out of post-Taliban Afghanistan, when the streets ran with beards? As one city after another was abandoned by Taliban soldiers, crowds of happy men lined up to get their first legal shave in years, and barbers enjoyed the busiest days of their lives.
Only a few months earlier, in January 2001, dozens of barbers in the capital city of Kabul had been rounded up by the Taliban's hair-and-beard cops (the Ministry for the Promotion of Virtue and Prevention of Vice) because they had been cutting men's hair in a style known locally as the "Titanic."
At the time, Kabul's cooler young men wanted that Leonardo DiCaprio look, the one he sported in the movie. It was an interesting moment in fashion, because under the Taliban's moral regime movies were illegal, Leonardo DiCaprio was illegal, and his hairdo, which allowed strands of hair to fall forward over the face during prayer, was a ticket to jail. Yet thanks to enterprising video smugglers who dragged cassettes over mountain trails by mule, urban Afghans knew perfectly well who DiCaprio was and what he looked like; not only did men adopt his style, but couples were then celebrating their weddings with Titanic-shaped cakes….
In short, the first breath of cultural freedom that Afghans had enjoyed since 1995 was suffused with the stuff of commercially generated popular culture. The people seemed delighted to be able to look like they wanted to, listen to what they wanted to, watch what they wanted to, and generally enjoy themselves again. Who could complain about Afghans' filling their lives with pleasure after being coerced for years to adhere to a harshly enforced ascetic code?
The West's liberal, anti-materialist critics, that's who.