"Buy French" Campaign Likely to Cost Country's Consumers a Mint

France's products are a tad spendy


Francois Hollande, the French president, has urged consumers to "buy French" to boost the economy – but a new report suggests it will cost them dearly.

In an effort to stem the country's decades long industrial decline, Mr Hollande and Arnaud Montebourg, the industry minister, launched a "Made in France" campaign last year to get more people buying locally-made goods.

But a report by the economic think tank CEPII suggests that if consumers chose to buy only French goods it could cost them an additional €100-300 (£85-£255) per household per month.

In a report titled "(Not) Made in France", the think tank also listed some of the areas where French consumers were making the most savings by importing their goods.