"Buy French" Campaign Likely to Cost Country's Consumers a Mint
France's products are a tad spendy
Francois Hollande, the French president, has urged consumers to "buy French" to boost the economy – but a new report suggests it will cost them dearly.
In an effort to stem the country's decades long industrial decline, Mr Hollande and Arnaud Montebourg, the industry minister, launched a "Made in France" campaign last year to get more people buying locally-made goods.
But a report by the economic think tank CEPII suggests that if consumers chose to buy only French goods it could cost them an additional €100-300 (£85-£255) per household per month.
In a report titled "(Not) Made in France", the think tank also listed some of the areas where French consumers were making the most savings by importing their goods.