Thursday Opening for Star Trek Into Darkness Brings in Less Than Expected Revenue

Sony still confident about the weekend

J.J. Abrams' Star Trek Into Darkness opened to a softer-than-expected $13.5 million at the North American box office on Thursday, putting pressure on the sequel to quickly engage warp speed.

Paramount believes the 3D pic will gross between $90 million and $100 million through Sunday but, based on Thursday results, rival studios were quick to speculate that  the sequel may play more in line with Abrams' 2009 reboot, which opened to $79.2 million.

Comments

[Aresen]

When you deliver a 'less than expected' movie, you get a 'less than expected' audience.

[johnl]

Blame Suderman.

[Broseph of Invention]

I watched the one from a few years ago last night. What a dreadful film. What's the point of action if there's no suspense? What's the point of talking if there's no authenticity? What's the point of sticking Star Trek in the name when it has nothing to do with the idealism of the series?

[RightNut]

What's the point of sticking Star Trek in the name when it has nothing to do with the idealism of the series?

Brand recognition, money.

[Broseph of Invention]

This is the truth, and it's ruined Legos.

[Gweskoyen]

I just want t say that STID has currently 87% on Rotten Tomatoes, and 89% of the audience liked it. Whining about the movie seems to be restricted to the Internet. This doesn't mean the movie has to be good because a vast majority likes it, but it raises the Bayesian probability. I personally liked it. RE: the idealism: It is clear this is an alternate timeline where events ensuring an idealistic world didn't happen. Think of it like a "What if" story from comic books.