Thursday Opening for Star Trek Into Darkness Brings in Less Than Expected Revenue
Sony still confident about the weekend
J.J. Abrams' Star Trek Into Darkness opened to a softer-than-expected $13.5 million at the North American box office on Thursday, putting pressure on the sequel to quickly engage warp speed.
Paramount believes the 3D pic will gross between $90 million and $100 million through Sunday but, based on Thursday results, rival studios were quick to speculate that the sequel may play more in line with Abrams' 2009 reboot, which opened to $79.2 million.