Four Loko Agrees to Change Can Labeling

FTC accused them of deceptive marketing and understating alcohol content


The maker of the malt beverage Four Loko has agreed to change the look of its cans to settle charges of deceptive marketing by the U.S. Federal Trade Commission.

Phusion Projects LLC agreed to post an "Alcohol Facts" panel on the back of its cans, similar to nutritional facts listed on other food products, setting forth portion sizes and alcohol content, according to a final FTC order made public on Tuesday.

The Chicago-based company agreed to make such disclosures on cans containing more than two servings of alcohol, and give consumers the ability to reseal some beverages, reducing the temptation to consume an entire can in one sitting.