Euro Crisis

Deprived of Government Funding Greek Soccer Teams Turn to Sponsorship, Including Brothels

That wasn't so hard, was it?


A cash-strapped Greek soccer team has found a new way to pay the bills, with help from the world's oldest profession.

Players are wearing bright pink practice jerseys emblazoned with the logos of the Villa Erotica and Soula's House of History, a pair of pastel-colored bordellos recruited to sponsor the team after drastic government spending cuts left the country's sports organizations facing ruin.

One team took on a deal with a local funeral home and others have wooed kebab shops, a jam factory, and producers of Greece's trademark feta cheese. But the small amateur Voukefalas club which includes students, a bartender, waiters and pizza delivery drivers is getting the most attention for its flamboyant sponsors.