Reason.com - Free Minds and Free Markets
Reason logo Reason logo
  • Latest
  • Magazine
    • Current Issue
    • Archives
    • Subscribe
    • Crossword
  • Video
  • Podcasts
    • All Shows
    • The Reason Roundtable
    • The Reason Interview With Nick Gillespie
    • The Soho Forum Debates
    • Just Asking Questions
    • The Best of Reason Magazine
    • Why We Can't Have Nice Things
  • Volokh
  • Newsletters
  • Donate
    • Donate Online
    • Donate Crypto
    • Ways To Give To Reason Foundation
    • Torchbearer Society
    • Planned Giving
  • Subscribe
    • Reason Plus Subscription
    • Print Subscription
    • Gift Subscriptions
    • Subscriber Support

Login Form

Create new account
Forgot password

Civil Liberties

Facebook Looking into Your Drug Purchases

Social media giant is teaming up with tracking company Datalogix

Reason Staff | 9.24.2012 2:20 PM

Share on FacebookShare on XShare on RedditShare by emailPrint friendly versionCopy page URL
Media Contact & Reprint Requests

In an attempt to give advertisers more information about the effectiveness of ads, Facebook has partnered with Datalogix, a company that "can track whether people who see ads on the social networking site end up buying those products in stores," as The Financial Times's Emily Steel and April Dembosky explain. Advertisers have complained that Facebook doesn't give them any way to see if ads lead to buying. This new partnership is their response, as it connects real-life buying with ads seen on the site. Specifically, the service links up the 70 million households worth of purchasing information that Datalogix has with these buyers' Facebook profiles. Using that, they can compare the ads you see with the stuff you buy and tell advertisers whether their ads are working.

Start your day with Reason. Get a daily brief of the most important stories and trends every weekday morning when you subscribe to Reason Roundup.

This field is for validation purposes and should be left unchanged.

NEXT: Drone Strike Kills 3 in Waziristan

Reason Staff
Civil LibertiesScience & TechnologyFacebookPrescription Drugs
Share on FacebookShare on XShare on RedditShare by emailPrint friendly versionCopy page URL
Media Contact & Reprint Requests

Show Comments (0)

Latest

House Republicans Just Voted To Give Even More Tariff Power Away to Trump

Jack Nicastro | 9.17.2025 4:00 PM

Jonathan Haidt: Kids Should Put Down the Phones and Take More Risks

John Stossel | 9.17.2025 2:40 PM

Trump's $15 Billion Lawsuit Against The New York Times Is His Craziest One Yet

Joe Lancaster | 9.17.2025 2:25 PM

'The Free Market Is Handling It Just Fine': How Left and Right Responded to Charlie Kirk's Murder

Robby Soave | 9.17.2025 12:45 PM

Parents Still Lose Kids to Discredited 'Shaken Baby' Claims

Lenore Skenazy | 9.17.2025 12:25 PM

Recommended

  • About
  • Browse Topics
  • Events
  • Staff
  • Jobs
  • Donate
  • Advertise
  • Subscribe
  • Contact
  • Media
  • Shop
  • Amazon
Reason Facebook@reason on XReason InstagramReason TikTokReason YoutubeApple PodcastsReason on FlipboardReason RSS

© 2025 Reason Foundation | Accessibility | Privacy Policy | Terms Of Use

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Take Reason's short survey for a chance to win $300
Take Reason's short survey for a chance to win $300
Take Reason's short survey for a chance to win $300