Election 2012

Crowdwire Tracks Political Reach in Social Media

Measure your high-tech branding efforts


The Crowdwire, a project of social-TV analytics company Bluefin Labs, set out to "decode the social signals of politics and culture." Crowdwire's director is William Powers, former Washington Post political reporter and author of the highly acclaimed New York Times bestseller "Hamlet's Blackberry."

This effort joins several others in trying to quantify social-media sentiment about the elections, and I'll be keeping a close eye on what The Crowdwire comes up with.