Drug Legalization

Million-Dollar Campaign for Pro-Pot Measure

One million dollars and a non-using mom feature in a advertising push for a measure that would ease Washington's marijuana laws


Supporters of the initiative to legalize marijuana in Washington are launching a $1 million TV blitz this week. In a somewhat unique twist, the ad features a non-pot smoking mom touting the measure.

"The reality is, the overwhelming majority of Washington citizens believe that treating marijuana use as a crime is not working. But at the same time they don't necessarily want to smoke marijuana themselves. They just want the laws to work better," says Alison Holcomb, campaign director with New Approach Washington, the organization behind Initiative 502.