More than two thousand corporate and bureaucratic functionaries gather at a luxury beach hotel at the Corporate Sustainability Forum in Rio de Janeiro in advance of the official United Nations Conference on Sustainable Development (Rio +20). Their goal: To somehow make money out of sustainable development. It turns out that the energy sector craves mandates, poor farmers want voluntary eco-labels, and natural capitalists don't believe in private property. Reason Science Correspondent Ronald Bailey finds the sustainabilty samba somewhat less than credible.
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