Glenn Instapundit Reynolds explains why the U.S. government is in such deep Schlitz with the people it supposedly serves:
The once-heady brew of American freedom has become watery and unsatisfying.
In fact, when I think of the federal government's brand now, I think of Schlitz beer. Schlitz was once a top national brew. But, in search of short-term gains, it began gradually reducing its quality in tiny increments to save money, substituting cheaper malt, fewer hops and "accelerated" brewing for its traditional approach.
Each incremental decline was imperceptible to consumers, but after a few years, people suddenly noticed that the beer was no good anymore. Sales collapsed, and a "Taste My Schlitz" campaign designed to lure beer drinkers back failed when the "improved" brew turned out not to be any better. A brand image that had been accumulated over decades was lost in a few years, and it has never recovered.
The federal government, alas, finds itself in much the same position. The political class sold its legitimacy off in drips and drabs. As "smart politics" has come over the past decades to mean not persuasion but the practice of legerdemain, the use of political deals, cover from a friendly press apparat and taking advantage of voters' rational ignorance, the governing classes have managed to achieve things that would surely have failed had the people known what was going on.
I agree and ask only: Has the government come up with an ad as absolutely, terrifyingly awful as this Schlitz Malt Liquor Bull commercial featuring Tommy James & The Shondells and the Average White Band? If yes, please send the links. If no, I'm sure it's just a matter of time.