Olympic Heights

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London Olympic logo

It's hip, it's retro–and it comes at the bargain basement price of £400,000 ($790,000) in taxpayer cash. It's the London 2012 Olympic logo, unveiled last week. In among the abstract pink archipelago of shapes you might spot the year "2012." No? As Olympics organizing committee head Lord Coe explained to the BBC:

It won't be to everybody's taste immediately but it's a brand that we genuinely believe can be a hard working brand which builds on pretty much everything we said in Singapore about reaching out and engaging young people, which is where our challenge is over the next five years.

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  1. it’s a brand that we genuinely believe can be a hard working brand

    Well, some firm must have had a mighty powerful brand to be able to get $790,000 for a piece of crap that any graphic-design undergrad would gladly have created for free.

  2. You libertarians shouldn’t have a problem with the logo since the Olympics is a private organization. Right?

  3. Oh. I thought it said “ZOIZ”.

  4. Hah! Privately run, but flushed with public cash, graft, corruption and government subsidies. It’s really OK to loathe the Olympics and all the crooked shennanigans they entail.

    Not to mention that this logo is complete ASS. Looks like a bad design from the 80s. Completely embarrassing that they ripped off a budget for that much lucre.

  5. I believe someone referenced Poochie the other day…

  6. Yes, but Dan T. Preemptor, the London Olympics receives massive subsidies from the British government.

  7. What is that thing, a Polish puzzle?

  8. I thought it was Kanji for “who’s dick to you have to suck to get a good Olympics logo?”

  9. 2012 will mark the return of ZOR!
    All mortals shall tremble and quake before mighty ZOR.

  10. To me it looks like a guy with a big nose and a ponytail waving with his right hand and ‘batin with the left.

  11. Pacman should sue for copyright infringment

  12. You know, Dan T. Preemptor, just because its a private organization doesn’t mean we can’t comment on how stupid the logo is.

  13. lunchstealer,

    No, we’ll find that out in 2012.

  14. Don’t remember where I read it, but someone suggested it looks like Lisa Simpson giving head… Now every time I see it that’s all I can think of.

  15. Like we should be so smug after Izzy, the mascot for the Atlanta games:

    http://www.izzypins.com/history.php

    I still remember the stunned silence that met the announement following the graphic that showed a cartoon blob. It just screamed:

    We have no effin’ ideas.

  16. Wow, I don’t even have to post on a thread to post on a thread.

  17. Why is public art so got dam ghastly?

  18. There couldn’t even be logos if the government didn’t protect trademarks.

  19. it looks like Lisa Simpson giving head

    OMG – it does!

    What’s that “thing” in the center supposed to represent? (I mean, according to the artist…)

  20. It’s Friday. Take a break!

  21. Why is public art so got dam ghastly?

    Because in attempting to please everybody, it pleases nobody.

  22. I’d buy that for ?500,000.

  23. How is it that no one, of all the people that must have been working for that 400 large, called bullshit on this? Is it possible that they are actually that talentless, stupid, and tasteless?

  24. I’ve never seen anybody say what I’m about to say.

    I actually really like the logo. It’s new wave, electro-clash and it fucking rules.

  25. I said:

    No, we’ll find that out in 2012.

    Nuts. I meant “2008”. Ruined an already bad joke. Sigh.

  26. My first thought on seeing this was SNL’s lampoon of the unveiling of NBC’s “Stylized N” logo in 1976. It’s pro’bly out there on video but the LAN police block me from accessing that from work. Anyone else remember it?

  27. It does look like Lisa Simpson giving head.

    Sigh…

  28. Why doesn’t the Olympic committee use classical designs to, you know, hearken back to the Olympics?

  29. Anybody have the name of the company that designed the logo?? I would like to try for a freelance job w/ them 🙂

  30. That was great, anon…:)

  31. jdg,

    Wolff Olins is the company.

  32. Don’t remember where I read it, but someone suggested it looks like Lisa Simpson giving head…

    Oh my god, you’re right.

  33. a guy with a big nose and a ponytail waving with his right hand and ‘batin with the left

    No, that’s the official motto of the 2012 Olympics.

  34. How is it that no one, of all the people that must have been working for that 400 large, called bullshit on this?

    Now, why would they go and do a thing like that?

  35. An animated version of the logo had to be pulled from the official website because it caused seizures in some people with epilepsy, according to The Sun newspaper.

  36. Reading top to bottom left to right, it says ZION. I’ll be cheering the Isrealis on to the Gold.

  37. Well, one thing’s for sure…it does garner a lot of attention…

  38. Jeff T, age: 21 | June 15, 2007, 3:08pm | #

    I’ve never seen anybody say what I’m about to say.

    I actually really like the logo. It’s new wave, electro-clash and it fucking rules.

    You’re right. I’ve never heard anyone say that.

    Just what drugs are you using?

    TWC

    I think public art is bad because the artist does not feel an obligation to please his customer and, for the most part, public servants don’t have the balls to tell the artist its crap.

  39. For some reason, I’m reminded of the Waffen SS.

    Must be a hangover from that flag salutin’ thread.

  40. Lisa giving head…
    I’ll be in the bathroom if anyone needs me.

  41. it kind of makes me yearn for a pair of parachute pants, some fingerless lace gloves and day-glo hoop earrings…

  42. Cut ’em some slack, guys.

    What little of Europe isn’t a mass grave with an anti-smoking poster stuck on it looks like an Information Society video set.

    They don’t have a lot to work with.
    A-Ha Macht Frei!

  43. And what’s with those ridiculous-looking rings? . . .Oh, right.

  44. And the really sad thing is that the logo used by the bid committee was actually quite nice – understated yet distinctive… (http://en.wikipedia.org/wiki/Image:London-2012-logo.svg)

  45. You know what would really be hip and cutting-edge is if they started spelling “Olympics” with an “x.” And then maybe they could put a big “BEEEEAAAAATCH!” right after “London.”

  46. It’d be more appropriate if the London Olympic logo read “2112.”

    By then they’ll have taken care of everything…

  47. One paper in Britain said the logo looks like Maggie Simpson giving oral sex.

    What a godawful design.

  48. I think it’s GREAT!

  49. I think the animated version might be the funniest thing I’ve ever seen. Well, this week anyway.

  50. “””2012 will mark the return of ZOR!
    All mortals shall tremble and quake before mighty ZOR.””””

    LOL, Warren you beat me to it!

  51. reaching out and engaging young people, which is where our challenge is over the next five years

    So, they had to inflict this hideous logo on the world because of the children???

  52. I think they intentionally made it look like one of the Simpson chicks giving head — they were sitting around, toking and laughing at ripping off those jackasses for so much money, and then someone said, “Let’s literally send those d-bags the message, ‘suck this, beeeatch!”

    This plot would make a great episode of South Park, no?

  53. What’s really odd about it isn’t that it’s ugly, but that it can’t be recognized as to its genre of logo or trademark at all.

    There’s a law of genre, whereby a work announces what it is by means that fall outside its genre (eg. a Western announces it’s a Western using means that are not themselves part of Westerns), but this doesn’t announce anything.

    Perhaps that the cleaners haven’t been there yet, is all.

  54. “This plot would make a great episode of South Park, no?”

    I was thinking the exact same thing.

  55. I am one of those youths he speaks of and I don’t find it appealing. It is to trying in being stylish and it represents, well, nothing at all?

    If this is the symbolism they want to connect with the Olympics in London, then I will anticipate an olympics devoid of any meaning or art… what a no-brainer…

  56. The logo immediately looked like a woman on the left with big tits and a man on the right with a hard on trying to get together, standing or laying, depending on how you turn your head. But maybe it just reveals a dirty mind.

    The Olympics is nationalistic ego bull crap that I want no part of, and it is too hard to bet on.

  57. Of course to the eternal shame of some of my friends and colleagues London beat Tampa/Orlando to get these games. I still think we won.

    Actually I’m glad Tampa/Orlando was eliminated in the early rounds. Otherwise i would have had to become publicly involved in a campaign to stop them. I had our bumper sticker all picked out.

    JUST SAY N[Olympic rings here].

  58. dudes, i’ve looked at this thing for hours and i still don’t see the blowjob thing.

    y’all a buncha pervs.

  59. I am surprised that no one has mentioned “Springy”, the Springfield mascot.

    http://koti.mbnet.fi/mupelo/springy.gif

  60. Erm… to me it looks like the real logo, following a major ‘quake…

    …or a whack with a twenty-pound sledge…

    …or something. Just kind of — fractured, somehow.

  61. I’m addicted to blowjobs! I even blow myself sometimes!

  62. dhex

    http://img9.imagepile.net/img9/12224olympicgschpunken.gif

    for a visual aid…

    The link is posted up above, but you might have missed it.

  63. yeah i still don’t see it. looking a bit too deeply into the abyss, methinks.

  64. I can see it, dhex. But then I’m probably more used to looking really, really hard for a blowjob.

  65. Well you look at that thing for long and you know what they spent all the money on…lots and lots of drugs to come up with it.

    It accurate depicts the vomit most Londoners want to produce when they see it and realise how much of their tax money is going on the Olympics.

  66. You can buy 2008 Olympic mascot here(55EUR
    htt://www.voccan.com

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