Hillary Clinton

Mitt Made-to-Order

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The Boston Globe has snagged Mitt Romney's secret campaign strategy, and the contrast with Ron Paul's (or even John McCain's) relative straight talk is sharper than one of Moroni's golden plates.

The plan, for instance, indicates that Romney will define himself in part by focusing on and highlighting enemies and adversaries, such common political targets as "jihadism," the "Washington establishment," and taxes, but also Democratic presidential candidate Hillary Clinton, "European-style socialism," and, specifically, France. Even Massachusetts, where Romney has lived for almost 40 years, is listed as one of those "bogeymen," alongside liberalism and Hollywood values.

Indeed, a page titled "Primal Code for Brand Romney" said that Romney should define himself as a foil to Bay State Democrats such as Senators Edward M. Kennedy and John Kerry and former governor Michael Dukakis. Romney should position himself as "the anti-Kerry," the presentation says. But elsewhere in the plan, it's clear that Romney and his aides are aware he's open to the same charge that helped derail Kerry's presidential campaign in 2004: that he is a flip-flopper who has changed positions out of political expediency.

Cue cartoon horn sound effects: Wah-wah-waaaah. So can we assume that when Romney was puffing out his aerobicized chest and denouncing Hillary Clinton for wanting to deal with Iran, he was playing that "jihadism"-bashing play? Does… anyone think this is a good starting point for a president's foreign policy?

The Hotline notices some anti-Bush giggles in the memo, too. So Romney isn't just a flip-flopper; he also hates freedom.

NEXT: "Mike Huckabee has a four-word slogan and a YouTube link"

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  1. When “Multiple Choice” Mitt took tests in college, he answered “All of the above” whenever possible.

  2. It’s heartening that a candidate, at this critical juncture in our nation’s history, understands the importance of growing his brand.

  3. Hey, bashing France will always get some traction, right?

  4. shecky,

    Francophobia is sooo 2002.

  5. Everyone who is anyone in the nation-bashing scene knows that Anglobashing is the new Francophobia.

  6. Remember the Old Europe / New Europe trendlet? That one never really caught on.

    Name recognition was initally high, but only about 20% long term adaption rate in the intended market.

  7. French-bashing as a political stunt will only remind people of how badly the Republicans mislead them before and in the early days of the Iraq War.

    Sure, Mitt, you go ahead and be the Freedom Fries candidats. They’ll love it at Fox News.

  8. “de stijl | February 27, 2007, 10:55am | #
    Remember the Old Europe / New Europe trendlet? That one never really caught on.

    Name recognition was initally high, but only about 20% long term adaption rate in the intended market.”

    The IDIs in Boston and Seattle confirm findings of the focus groups in Dallas and St Louis.

    🙂

    “French-bashing as a political stunt will only remind people of how badly the Republicans mislead them before and in the early days of the Iraq War.”

    Alas, those for whom france bashing is still good sport probably are in denial about the situation in Iraq, and blame the libural media it, to boot!

  9. I believe the “cartoon horn effects,” known to the cognoscenti as “laughing trumpets/trombones,” go “wa-wa-wa-wa-waaahhh,” but, otherwise, good post.

  10. “Brand Romney”??? Oh my gods, that’s fuckin’ priceless.

    Somehow I’m envisioning those annoying Chevy commercials with the “This is ooouuuurr country” theme music.

    One generally shouldn’t need consultants to create a set of believable beliefs.

  11. From a conservative point of view I would agree with Rush (must be a blue moon), there are no good conservative canidates.

    I find great humor in the way many conservatives are abandoning their core values to support someone who is flip-floping from their semi-liberal past be it Mitt, or Rudy.

    I think it shows they are as full of crap as any other party about how tightly they hold their “values” when prospecting victory.

    They will give up anything to win, just like the rest of them. They are not special, they are par.

  12. Francophobia?

    I ain’t a-scared a no frogs!!

  13. TrickyVic:

    You are dead wrong about republicans giving up their core values for the purpose of victory. They are seeking the best candidate, and that candidate is Rudy. They are struggling, for sure, with the abortion and gay issues, but they are not surrendering their values. Take your head out of the toilet and stop bashing republicans across the board. I for one, would consider voting for the right democrat.

  14. It will be funny to see the party leading the battle to protect the sanctity of marriage pick a candidate that has been married and divorced several times like Rudy. Not only are the Republicans ready to give up their core values, they are willing to select a candidate that has been a vocal opponent of much of their party’s platform. Hypocrisy will be the theme of the next GOP convention.

  15. Is it just me or is the whole hates freedom joke getting a little played out?

  16. “Cue cartoon horn sound effects: Wah-wah-waaaah.”

    “I believe the ‘cartoon horn effects,’ known to the cognoscenti as ‘laughing trumpets/trombones,’ go ‘wa-wa-wa-wa-waaahhh,’ but, otherwise, good post.”

    Actually, I’m pretty sure it’s “Wah-wah-wah-waaaah” — a total of four “wahs.”

    ( WAV file.) (Example slightly defective in that the final “wah” is not properly elongated.)

  17. Graphite | February 27, 2007, 4:59pm | #

    Is it just me or is the whole hates freedom joke getting a little played out?

    Graphite, why do you hate the freedom to make jokes about hating freedom?

  18. I would cut off my pinky finger for a chance to see the power point presentations for all the other campaigns too.

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