Jeremy Lott draws America's attention to these ads, produced by the Insurance Corporation of British Columbia and intended to get drivers off the hooch. SPOILER ALERT: The spokespeople all die in car crashes. But you could have guessed that, as the "ohmigod did that pothead just run over somebody" school of advertising is practically reaching its blue period. The really funny part is that the spokespeople all deserve it. Check out ad #2 in particular. The driver is doing just fine, liver pounding away at its daily work, but the girlfriend/wife in his passenger seat is nagging him. It's her distraction that both averts her attention from the passenger window and prevents him from noticing a huge-ass truck barrelling down on them like the T-Rex in The Lost World.