May 18, 2011
In the fall and winter of 1961, in the back pages
of Popular Science and other magazines, a new product
began to appear in small display advertisements. “Warning!” its
headline advised. “Radar Speed Trap ahead.” The photo showed a tiny
device, sheathed in a “smart leatherette case,” sitting on the dash
of a car with a disembodied hand twisting its dial. It was called
Radar Gard, retailing for $39.95, and while the device was clearly
designed to elude law enforcement officials using radar guns to
fine speeders, the ad copy also emphasized its status as a safety
device. “Warns you to slow down if you’re traveling too fast. Helps
prevent accidents by making you more speed-conscious.” No doubt
such claims didn’t pass the smell test for those who prefer
zero-tolerance speed limits to technological workarounds. Fifty
years later, writes Greg Beato, that dynamic remains in place.
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