'We're Creating Our Own Evolutionary Next Step'

Wired co-founder Louis Rossetto on the digital revolution and the death of the megastate.

In 1971 a young writer named Louis Rossetto co-authored a cover story in The New York Times Magazine announcing that young people were turning against the played-out politics of right and left. "Liberalism, conservatism and leftist radicalism are all bankrupt philosophies," the piece proclaimed. "The only question at issue among their adherents is which gang of crooks and charlatans is to rule society, and for what noble purpose. Freedom of the individual is considered obsolete as a political issue. Nevertheless, advocates of individual freedom not only continue to exist, but are increasing in number."

In 1993, after an adventurous career that included long stretches in Europe and a book on the making of the camp/porn/power classic Caligula, Rossetto, along with Jane Metcalfe, launched Wired, a publication that not only revolutionized magazine design but chronicled, critiqued, and in many ways created the Internet Age. The concept was to cover the real change makers, far from the halls of power in Washington and New York, who were ushering in a transformational era of technology-fueled liberation.

Wired was a critical and commercial hit. Condé Nast purchased the publication in 1997, and Metcalfe and Rossetto raised a family, did angel investing, and ultimately started an award-winning chocolate company called TCHO.

On November 6, 2013, Metcalfe and Rossetto received the inaugural Lanny Friedlander Lifetime Achievement Prize at the Reason Media Awards. The prize, named for reason's founding editor, honors people who have created a distribution platform that expands human freedom by increasing our ability to express ourselves, engage in debate, and generate new ways of understanding the power of free minds and free markets. Shortly after the ceremony-and two decades after the first issue of Wired went to press-Rossetto sat down with Reason TV Editor Nick Gillespie to talk about Wired's vision, the promise of the digital revolution, and why, "in its death throes, the megastate is going to make a lot of mess."

reason: The first issue of Wired was January 1993. When you look back, what did you guys get right and what did you get wrong about the future?

Louis Rossetto: It's hard to cast your mind back to that time. The number of computers that were connected to the Internet was in the low millions. We came out and said that there's a digital revolution happening and it was going to change everything. And that the people who were making it happen were the most powerful people on the planet. It wasn't the priests and the pundits and the politicians and the generals who were making positive change. It was these people. And that meta-story was absolutely spot on.

So in many ways we were a mirror: We put up a mirror to a group of people who had been obscure, if not ignored. For other people it was sort of like a window into a near world which they didn't know about. If you were reading The New York Times, you had no idea what was going on. The New York Times, for years after we launched, had a continual series of articles that were essentially "Internet: Threat or Menace?"

It wasn't about computers. It was about brains being connected to brains through digital communication aided by these brain appliances we called computers. The value of those connections-well, the analogy is a fax machine. One fax machine is useless; two fax machines start to have value. When you have lots of fax machines, the value is logarithmic. It's not linear anymore.

At this point there are 3 billion people connected to the Internet, which is still less than half of humanity. And at the same time there are probably multiple times that number of machines connected to the Internet. [Pierre] Teilhard de Chardin talked about the globe enrobing itself and making itself a brain out of electric technology, and I have the sense that already there's a certain level of consciousness that we can't perceive anymore. Any more than fish understand they're swimming in the sea. Things are happening without our control or knowledge.

reason: We're verging into Singularity territory.

Rossetto: Oh, I don't want to go there.

reason: So what you're talking about here is not a phenomenon that is either good or bad. It is simply the medium.

Rossetto: It is. It's the universe. The universe was always out of our control, and it has always been unknowable. Now we're creating our own evolutionary next step, and I think what's arriving is, again, unknowable as we move into it.

reason: Let's think about this in an institutional framework. What are the types of large framework or institutional decisions we should be trying to impress upon our leaders, or ignore from our leaders? How do we maximize the potential to create a post-scarcity world? What are the factors that can really screw things up?

Rossetto: I guess one of the regrets I have for Wired is that throughout the time that I was there, we tried to focus not on politics and on government but on those agents of change-on those tools and instruments which could make a better world. And I think to some degree we've had a certain amount of success with that. We had Clinton say the era of big government is over, and I think there was a lot of focus on the possibilities of creating a new future for ourselves by ourselves.

Editor's Note: We invite comments and request that they be civil and on-topic. We do not moderate or assume any responsibility for comments, which are owned by the readers who post them. Comments do not represent the views of Reason.com or Reason Foundation. We reserve the right to delete any comment for any reason at any time. Report abuses.

  • Heroic Mulatto||

    it's YouTube ... It's all the places where you can have, for want of a better word, a democratic discussion where it's unimpeded by the gatekeepers and media.

    Unless you film a video that hurts the sentiments of the world's Muslim community, of course.

  • ||

    He wants us to ask ToughQuestions and PostThem to YouTube?

  • Heroic Mulatto||

    If by "ToughQuestions" you mean "a monkey forcing anal and oral sex upon a goat, then yes.

  • Heroic Mulatto||

  • ||

    Protect US? I assumed he was had collaborated with the squirrels to protect the poor Youtubers FROM us. Truly, they do not yet know the depths of human depravity we are capable of.

  • ||

    I was making fun of LoneWacko. Oh wait, so were you.

  • Heroic Mulatto||

    The goat was Mexican.

  • mtrueman||

    I'm no fan of youtube, but I think the most profoundly challenging development that the internet represents to the old order is file sharing and the open source software movement. In some sense, these are both anti-individual and anti-private property. Post scarcity too. Not positions one imagines libertarians taking lightly.

  • ||

    In some sense, these are both anti-individual and anti-private property.

    Holy shit what a mind numbingly ignorant statement.

  • mtrueman||

    "Holy shit what a mind numbingly ignorant statement."

    I see no argument here. Waste someone else's time.

  • Tommy_Grand||

    "We're verging into Singularity territory."

    I would have prefered "we're Vingeing into Singularity territory...

  • JWatts||

  • lisa901||

    Google is the #1 internet site in the world. Start working at home with Google! Just work for few hours & have more time with friends & family. I earn up to $500/week. It's a great work at home opportunity. I can't believe how easy it was once I tried it out. Linked here www.Pow6.com

  • Combat Missionary||

    Rosetto is actually right. Just like printing threatened the Vatican (not a statement against Catholicism, just an observation), the internet and digital communications is the ultimate in being able to ask every question and hear every viewpoint. It's the ultimate in free association and exchange of ideas.

    The real question is this: how many people in America (short-term) and the world over (long-term) are INTERESTED in doing their own thing, and not living on government cheese? You think America is polarizing now? Ultimately, the like-minded are moving to live in areas with like-minded people. Will we devolve into city-states rather than a federal republic? Socialism in Sacramento, free-market in Reno, libertarian in Los Angeles? Or will we retain a federal republic as we see the decentralization and scaling back of the fed as the states begin reserving the right of self-government?

    As with printing, I think the genie's out of the bottle. I don't see a devolution into nationwide totalitarianism. Digital free association combined with the fact that the number of lawful gun owners outnumbers all local, state and federal law enforcement plus Guard, Reserve and active duty military combined by ten-to-one says that it's highly unlikely. Not to mention that totalitarian states always end up starving the citizens to feed the enforcers. So WHEN and HOW will the fed be scaled back?

  • Don'tTreadOnMe||

    Libertarian LA? So I'm gonna assume you've never been there or anywhere else in the southern part of the statiest of states.

  • Training Semarang||

    thanks for these info. visit our web on Outbound Training Semarang.
    please comment to improvement.

    success for you all.


  • Eric Bana||


Get Reason's print or digital edition before it’s posted online

  • Progressive Puritans: From e-cigs to sex classifieds, the once transgressive left wants to criminalize fun.
  • Port Authoritarians: Chris Christie’s Bridgegate scandal
  • The Menace of Secret Government: Obama’s proposed intelligence reforms don’t safeguard civil liberties